Key Responsibilities:

Strategize and Execute Events:

- Lead planning and execution of offline and online events, including hackathons, college connect programs, and product-led marketing campaigns.
- Develop and manage event calendars aligned with business goals.

B2B & B2C Engagement:

- Build and nurture relationships with college institutions, student communities, and corporate partners.
- Design events that cater to both student audiences (B2C) and business stakeholders (B2B).

Vendor & Host Management:

- Identify, onboard, and manage event vendors, hosts, and logistics partners.
- Ensure high-quality execution and adherence to brand standards.

Marketing & Promotion:

- Collaborate with the online marketing team to promote events across digital channels.
- Drive user acquisition through targeted campaigns and event-based funnels.

Innovation & Product-Led Strategy:

- Integrate product features and launches into event formats to enhance engagement.
- Leverage data and feedback to optimize event performance and ROI.

Budgeting & Reporting:





- Own event budgets, negotiate contracts, and ensure cost-effective execution.
- Track KPIs and prepare post-event reports for stakeholders.

Qualifications:

- 5+ years of experience in event management, preferably in tech, education, or startup ecosystems.
- Proven track record in hosting large-scale events, hackathons, and college outreach programs.
- Solid understanding of online marketing, user acquisition, and product-led growth strategies.
- Excellent communication, negotiation, and leadership skills.
- Ability to thrive in a fast-paced, cross-functional environment.

Preferred Skills:

- Experience with event tech platforms and CRM tools.
- Familiarity with student engagement strategies and campus ambassador programs.
- Creative mindset with a passion for building memorable experiences.

Skills: B2b, B2C, ROI, Crm

Experience: 5.00-10.00 Years

📌 Events Head College Connect & Strategic Event Marketing (Chennai)
🏢 TI Steps
📍 Chennai