We are looking for a creative and enthusiastic Social Media Manager to manage and grow our social media presence, with a primary focus on Instagram for travel & tourism content

The ideal candidate should have a strong understanding of social media trends, content creation, reels, visual storytelling, and audience engagement, along with the ability to turn travel experiences and destinations into engaging digital content.

Key Responsibilities

- Manage the company's Instagram and other social media platforms on a day-to-day basis.
- Plan and create engaging content around travel destinations, tours, experiences, offers, and tourism-related topics.
- Create, edit, and publish Reels, Stories, posts, carousels, and short-form videos.
- Develop creative content ideas based on current Instagram trends, travel trends, festivals, destinations, and audience interests.
- Write engaging captions, headlines, hashtags, and other social media copy.
- Maintain a consistent brand identity, tone, and visual style across social media platforms.
- Monitor comments, messages, audience interactions, and overall engagement.
- Track social media performance and provide regular updates on reach, engagement, followers, and content performance.
- Stay updated with the latest Instagram features, social media trends, algorithms, and content formats.
- Use AI and other creative tools to improve content ideation, editing, and overall productivity.

Required Skills





- Strong understanding of Instagram and social media management.
- Good knowledge of Reels, Stories, short-form video, and content creation.
- Creativity and a strong sense of visual presentation and storytelling.
- Positive content writing and communication skills.
- Experience with Canva or similar graphic designing tools.
- Basic knowledge of video editing tools such as CapCut, Premiere Pro, Filmora, or similar software.
- Ability to identify and utilise trending sounds, formats, hashtags, and social media trends.
- Ability to work independently, manage multiple content requirements, and meet deadlines.
- Basic knowledge of AI tools such as ChatGPT, Canva AI, Adobe Express AI, or similar tools will be an advantage.

Preferred

- Prior experience in travel, tourism, hospitality, lifestyle, or related industries.
- Experience managing an Instagram/business page.
- A portfolio of Reels, social media posts, campaigns, or other creative work.
- Understanding of social media analytics and audience growth strategies.
- Passion for travel, photography, destinations, and digital content.

Selection Process

The selection process will be completed in one day:

1. Skills Test – Practical assessment of social media/content creation skills
2. Personal Interview – Offline interview with the management team

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Social Media Manager (India)
🏢 Travel Oytser India
📍 India