About the Opportunity
A agile fashion-tech startup operating at the intersection of sustainable apparel and digital commerce, we’re building a brand that resonates with conscious consumers through storytelling, community, and innovation. As we scale our brand presence across India and globally, we’re seeking a sharp, culturally-aware PR intern to help amplify our voice, manage press outreach, and build meaningful media relationships—all remotely.

Role & Responsibilities

- Assist in drafting press releases, media pitches, and brand statements aligned with our sustainability and design ethos.
- Research and compile media lists—fashion, lifestyle, sustainability, and influencer-focused outlets across India and global platforms.
- Coordinate with internal teams to track brand coverage, social buzz, and sentiment; prepare bi-weekly media reports.
- Support virtual press events, influencer activations, and product launch campaigns—managing calendars, assets, and follow-ups.




- Monitor trending topics and cultural conversations to identify PR opportunities and brand positioning angles.
- Engage with journalists, bloggers, and content creators via email and LinkedIn—building rapport and follow-up pipelines.

Skills & Qualifications

Must-Have

- PR writing
- Media relations
- Press release drafting
- Media list building
- LinkedIn outreach
- Google Alerts
- Canva
- Brand storytelling

Preferred

- Experience with fashion/lifestyle/sustainability sectors
- Basic understanding of CRM tools (HubSpot, Mailchimp)
- Familiarity with Muck Rack or similar media database tools

Benefits & Culture Highlights

- 100% remote flexibility—work from anywhere in India with asynchronous collaboration.
- Direct exposure to brand strategy, founder-led campaigns, and international media ecosystems.
- Opportunity to own real deliverables, present to leadership, and build your portfolio with live brand campaigns.

📌 PR intern (remote) (India)
🏢 Vilasitawear
📍 India