Job Description:

- 1. App Growth & Performance Marketing

- Plan, execute and optimise app acquisition campaigns across Google, Meta, YouTube and other

- relevant digital platforms.

- Drive high-quality app installs and optimise campaigns beyond installs towards registration, KYC and

- first investment.

- Manage and optimise key metrics including CPI, CAC, conversion rate, ROAS and LTV.

- Develop audience segmentation, retargeting and look-alike strategies.

- Continuously test creatives, audiences, propositions and CTAs.

- 2. Investment Conversion Funnel

- Own and analyse the complete user funnel: Ad App Install Registration KYC Activation

- First Investment Repeat Investment.

- Identify drop-offs and work with Product, Technology and CRM teams to improve conversion.

- Develop campaigns for different investor segments, including first-time investors, SIP investors, mutual

- fund investors and equity investors.

- Drive re-engagement and activation of dormant users.

- 3. Financial Services Marketing

- Develop compelling campaigns around investment products and wealth-creation solutions.

- Translate complex financial concepts into simple, engaging and performance-oriented communication.

- Work with Content, Creative and Compliance teams to ensure that all investment communication is

- accurate and compliant with applicable regulations.





- Bring a robust understanding of investor psychology and financial-product positioning to campaign

- strategy.

- 4. Data & Growth Analytics

- Track app acquisition and conversion performance using tools such as GA4, AppsFlyer/Adjust, CRM

- and internal dashboards.

- Analyse acquisition cohorts, user behaviour and campaign-level performance.

- Identify high-value acquisition sources and optimise marketing spend accordingly.

- Use data to improve CAC, conversion, LTV and overall marketing ROI.

- Prepare regular performance reports and actionable growth recommendations for leadership.

- 5. Creative & Growth Experimentation

- Develop performance briefs for creative teams and agencies.

- Test different investment propositions, messaging, formats, videos and creatives.

- Explore emerging acquisition channels including influencer marketing, content-led acquisition and other

- digital growth opportunities.

- Stay abreast of fintech, WealthTech and digital-investment trends.

- 6. Cross-functional Collaboration

- Work closely with Product, Business, Technology, CRM, Content, Design and Compliance teams.

- Coordinate with external performance marketing agencies and digital platforms.

- Translate business growth objectives into measurable acquisition campaigns.

📌 Growth & Performance Marketing professional (Mumbai)
🏢 Acme Services Private
📍 Mumbai