Remote: Remote

Google Ads & Paid Media SpecialistLocation: Pune, MaharashtraWork Mode: Remote, with in-person team/client meetings once a weekExperience: 3–5 YearsGeography: Solid experience managing campaigns targeting the US marketAbout the RoleWe are looking for a Google Ads & Paid Media Specialist who can take ownership of paid marketing campaigns and deliver measurable business outcomes—not just clicks and impressions.The ideal candidate has 3–5 years of hands-on experience managing Google Ads and Social Ads campaigns, particularly for businesses targeting customers in the United States.You should be analytical, proactive, responsible, and comfortable taking ownership of campaigns from strategy and setup through optimization and reporting.What You'll Be Responsible ForPlan, set up, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and other relevant campaign types.Manage Meta/Facebook & Instagram Ads and other social advertising campaigns where required.Conduct keyword research, competitor analysis, audience research, and campaign planning.Develop and test ad copy, audiences, landing pages, bidding strategies, and campaign structures.Monitor campaign performance and continuously optimize for leads, conversions, CPL/CPA, and ROI.Analyze campaign data and identify opportunities to improve performance.Set up and monitor conversion tracking, including form submissions, calls, and other relevant lead actions.Work closely with the SEO, content, website, and strategy teams to improve overall campaign performance.Prepare clear and actionable performance reports for clients and internal teams.Proactively identify campaign issues and recommend solutions rather than waiting for instructions.Stay updated with changes in Google Ads, Meta Ads, tracking, attribution,



and paid media best practices.What We're Looking ForMust Have:3–5 years of hands-on experience in Google Ads/PPC and paid social advertising.Proven experience managing campaigns targeting the US market in the Healthcare domain/Physical therapy.Strong understanding of lead-generation campaigns and conversion optimization.Experience with Google Ads, Google Analytics/GA4, Google Tag Manager, and conversion tracking.Experience with Meta Ads Manager.Strong understanding of keywords, search intent, bidding strategies, audiences, remarketing, and campaign optimization.Ability to understand business objectives and translate them into paid media strategies.Strong analytical and problem-solving skills.Excellent written and verbal communication skills.Ability to communicate campaign performance and recommendations clearly to clients.Strong ownership and accountability for campaign performance.Comfortable working independently in a remote environment.The Person We're Looking ForWe're looking for someone who is:Dedicated – Takes ownership of their campaigns and responsibilities.Proactive – Spots problems and opportunities before someone else points them out.Curious & Analytical – Doesn't just look at numbers; wants to understand why they are changing.Responsible – Treats client budgets and performance as seriously as their own.Passionate about Performance Marketing – Enjoys testing, learning, optimizing, and improving campaigns.A Strong Communicator – Can explain complex campaign performance in simple business language.Growth-Minded – Wants to improve their skills and take on greater responsibility.Work Samples RequiredPlease be prepared to showcase examples of campaigns you have personally managed (Healthcare space)During the interview,



we'd like to understand:What was the client's objective?What was your campaign strategy?What was the monthly ad spend?Which platforms/campaign types did you manage?What challenges did you encounter?What optimizations did you implement?What were the results? (CPL, CPA, ROAS, conversion rate, lead volume, etc.)What did you learn from the campaign?Candidates who can demonstrate actual campaign ownership and measurable results will be strongly preferred.Please do not share confidential client information. Anonymized screenshots, dashboards, or campaign examples are perfectly acceptable.Location & AvailabilityThis is primarily a remote position, but the candidate must:Be based in PuneBe available for in-person meetings once a weekBe comfortable collaborating remotely with the teamBe able to work with campaigns and clients operating in US time zones when required.Why Join Us?You'll get the opportunity to work on real growth campaigns targeting the US market, work across different industries, take ownership of performance marketing accounts, and contribute directly to client growth.This is a role for someone who wants to own outcomes—not just execute tasks.How to ApplyPlease send:Updated ResumeBrief summary of your US Google Ads experienceExamples/work samples of campaigns you have managedKey results achieved (CPL, CPA, ROAS, conversions, etc.)Current location in PuneCurrent CTC & expected CTCNotice period/availability to joinSubject Line: Google Ads & Paid Media Specialist – PuneOnly candidates with relevant hands-on US campaign experience will be considered. Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.Responsibilities[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]Example: Determine and develop user requirements for systems in production to ensure maximum usabilityQualifications[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]Example: Excellent verbal and written communication skills

📌 Google Ads specialist (Pune)
🏢 Outreach Digital Marketing
📍 Pune