Salary: ₹40,000 per month

ROLE OVERVIEWThe Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from trafficacquisition to on-site conversion and revenue. This role goes beyond running ads; it requiresstrong ownership of the website, funnels, and performance metrics that drive Orimii’s D2Cbusiness.You will work closely with brand, creative, tech, and e-commerce teams to ensure the websiteperforms as a high-conversion, insight-led sales channel.KEY RESPONSIBILITIES1. Performance Strategy & Growth• Own performance marketing across Meta, Google, and other paid channels• Drive scalable revenue growth while maintaining healthy CAC and ROAS• Build and optimise full-funnel strategies (TOF - MOF - BOF)2. D2C Website & Funnel Ownership• Own Orimii’s D2C website performance as a primary revenue channel• Optimise landing pages, PDPs, checkout flows, and site navigation for conversion• Work with tech / product teams on site improvements, speed, UX, and CRO• Lead A/B testing for creatives, pages, offers, and funnels3. Conversion Rate Optimisation (CRO)• Identify drop-offs across the funnel and implement fixes• Improve metrics like CVR, AOV, bounce rate,



and retention• Align messaging across ads, website, post-purchase4. Creative & Brand Collaboration• Translate performance insights into creative and messaging direction• Work closely with brand and content teams to ensure ads stay on-brand and compliant• Balance performance efficiency with Orimii’s trust-first brand voice5. Analytics, Attribution & Reporting• Own dashboards and reporting for D2C performance• Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance• Use insights to guide budget allocation and strategy6. Channel & Stakeholder Management• Coordinate with agencies, freelancers, and internal teams• Set clear KPIs and review performance regularly• Act as the single point of accountability for D2C performanceWHAT SUCCESS LOOKS LIKE:• Consistent D2C revenue growth with improving efficiency• A high-performing website that converts traffic into loyal customers• Transparent performance insights guiding business decisionsShould have experience of handling mothly budget of Rs.40lakhs+

📌 Performance Marketing Lead (Kolkata)
🏢 RSH Global
📍 Kolkata