Growth Lead - SEO (Individual Contributor | India Market) Location / Time Zone: India – 10:30 AM to 7:30 PM ISTExperience: 8–12 yearsAbout PepperPepper is building a current category of content and SEO growth platform—where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers.Now, we're building an Agentic AI SEO Platform —one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.The OpportunityWe are looking for a Growth Lead - SEO to drive organic growth outcomes for Pepper's customers while helping shape how our AI platform scales SEO execution across our client portfolio.This is not a leadership role. This is an Individual Contributor role.We're not looking for someone who wants to:Manage large teamsSit in strategy meetings all day"Guide" others while their own SEO skills rustWe're looking for someone who:Still gets their hands dirty with data, every single dayHas personally grown websites—not "overseen growth," but done itSees AI automation as a multiplier for scaling client outcomesWants to figure out what works across multiple customer websites when execution is handled by machinesYou'll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology—without managing a team.What You'll Do at Pepper1. Own Organic Growth for Pepper Customers (Hands-On)Drive end-to-end SEO outcomes for customer websites—traffic, rankings, revenue impactWork across multiple customer accounts, identifying patterns and opportunities at scaleExecute and iterate, not just strategize and delegateBe accountable for measurable client results you personally influence2. Go Deep on Data & Analytics (Across Customer Portfolio)Live in Google Search Console, GA4, Ahrefs,



Screaming Frog—across multiple client propertiesAnalyze performance patterns across customer websites to identify scalable growth leversTurn raw data into actionable insights that drive client outcomes—not slide decks3. Shape the Agentic AI SEO Platform for Customer ScalePartner with Pepper's product, automation, and AI teams to define what gets automated and how across our customer baseIdentify which SEO workflows can scale through AI for multiple clients—and which require human judgmentTest, break, and refine AI-assisted SEO execution on real customer websitesHelp build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio4. Execute Technical & Content-Led SEO for CustomersOwn technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrationsDrive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysisImplement programmatic and long-tail SEO strategies for client growthPush customer results beyond traffic metrics into commercial and revenue impact5. Experiment Relentlessly (With Customer Outcomes in Mind)A/B test titles, schema, content formats, internal linking structures across client sitesDocument what works. Kill what doesn't. Scale what succeeds across the customer base.Build playbooks that drive repeatable results for Pepper's customersWhat We're Looking ForMust-Haves8–12 years of SEO experience , with demonstrable, measurable impact on organic growthSignificant in-house or client-side experience —agency-only backgrounds are a harder fit; we need someone who's owned outcomes ,



not just delivered reportsProven track record of personally growing websites —bring the receiptsDeep expertise in:Technical SEO (indexation, rendering, site speed, structured data, log file analysis)Content-led SEO (topical clusters, SERP analysis, content optimization)SEO analytics and measurement tied to business outcomesExpert-level proficiency with:GA4, Google Search Console, Ahrefs, SEMrushScreaming Frog, Clearscope (or similar)Comfortable with large datasets; SQL is a plusWhat Will Set You ApartExperience working with or building SEO platforms, automation, or AI-assisted workflowsComfort operating in ambiguity and zero-to-one environmentsExperience scaling SEO strategies across multiple client websites or brandsStrong POV on where SEO is heading—and what execution looks like when AI handles the basicsBias toward action: "Let's test it" > "Let's discuss it"IC by choice, not by circumstance —you want to stay hands-on because that's where you do your best workWho This Role Is NOT ForSomeone who wants to "move into leadership" and manage a teamSomeone whose best SEO work is behind themSomeone who's great at SEO theory but hasn't personally executed in yearsSomeone who thinks being an IC at 8–12 years is a step backwardHow We WorkThis role operates in India Standard Time (10:30 AM – 7:30 PM IST).We value:Ownership over hierarchyOutcomes over activityClear thinking over SEO jargonExperimentation over playbook executionBenefits at PepperPaid menstrual leaveComprehensive medical insuranceCOVID-19 insurance coverageTo ApplySkip the generic cover letter. Tell us:One website you personally grew organically —what was the before, what was the after, and what did you do?One SEO experiment you ran that taught you something unexpected.Why IC? What makes you want to stay hands-on at this stage of your career?If you're excited about driving organic growth for enterprise customers—powered by AI, automation, and deep analytical rigor—and you want to be the one doing the work, not managing people who do it, this is your seat at the table.

📌 Growth Lead - SEO (India) (Mumbai)
🏢 Pepper
📍 Mumbai