We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing





• Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Solid understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Skills:- PPC Campaign, Digital Marketing, CTR, CPC, CPA, ROI, Google Ads, SEO, On-page Optimization, Off page Optmization, CRM, LinkedinAds, Facebook Ads and Instagram Ads

📌 Marketing Executive -Vadodara- Work From Office
🏢 Hunarstreet Technologies
📍 Vadodara