Job

Description – Digital Marketing Manager Position Digital Marketing Manager

Department Marketing / E-Commerce

Reporting To Head of Marketing / Business Head

Location Location

Job Type Full-Time

Role Overview We are looking for a results-driven Digital Marketing Manager to develop and execute digital marketing strategies that strengthen brand presence, generate leads, drive e-commerce sales, and improve customer engagement.

The ideal candidate should have strong hands-on experience in social media marketing, performance marketing, SEO, Google Ads, Meta Ads, e-commerce marketing, content strategy, analytics, and marketplace advertising, preferably in the FMCG/consumer products sector.

Key Responsibilities1. Digital Marketing Strategy· Develop and implement comprehensive digital marketing strategies aligned with business objectives.

· Build brand awareness and increase online visibility across digital channels.

· Identify emerging digital trends, platforms, and growth opportunities.

· Plan and manage monthly/quarterly digital marketing campaigns.

2. Performance Marketing· Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.

· Manage campaign budgets and maximize ROAS, conversions and customer acquisition.

· Monitor CPL, CPA, CTR, CPC, conversion rate and other performance metrics.

· Conduct A/B testing of creatives, audiences, landing pages and campaigns.

3. Social Media Marketing· Develop social media strategy for Instagram, Facebook, YouTube and other relevant platforms.

· Create and manage monthly content calendars.

· Coordinate with graphic designers, video creators and agencies for high-quality content.

· Increase followers, engagement, reach and brand awareness.

· Monitor customer comments, reviews and online brand sentiment.

4. E-Commerce &

Marketplace Marketing· Drive sales through platforms such as Amazon, Flipkart, India MART and the company’s own website.





· Manage marketplace advertising and promotional campaigns.

· Improve product visibility, search rankings, product content and conversion rates.

· Analyze sales, traffic, advertising and customer data to identify growth opportunities.

5. SEO & Website Marketing· Develop and implement SEO strategies to improve organic rankings.

· Conduct keyword research and competitor analysis.

· Optimize website content, product pages, blogs and landing pages.

· Monitor organic traffic, rankings and conversions.

· Work with web developers to improve website performance and user experience.

6. Content & Brand Communication· Develop content strategies for products, campaigns and brand communication.

· Create briefs for social media posts, reels, videos, blogs and advertisements.

· Ensure consistent brand messaging across all digital channels.

· Coordinate with creative agencies, influencers and content creators.

7. Influencer &

Affiliate Marketing· Identify and manage relevant influencers and content creators.

· Plan influencer campaigns and evaluate campaign ROI.

· Develop affiliate and referral marketing initiatives where applicable.

8. Analytics & Reporting· Track digital marketing performance using Google Analytics, Google Search Console, Meta Business Suite and marketplace dashboards.

· Prepare weekly/monthly performance reports for management.

· Analyze customer behavior, campaign performance and sales trends.

· Provide actionable recommendations to improve marketing ROI.

9. Competitor & Market Analysis· Monitor competitor digital activities, advertisements, pricing, promotions and content.





· Identify market trends and consumer preferences.

· Recommend new campaigns, platforms and digital initiatives based on market insights.

Key Performance

Indicators (KPIs)· Online sales growth

· Website traffic and conversions

· ROAS / advertising efficiency

· Customer acquisition cost

· Lead generation

· Social media reach and engagement

· Organic search rankings

· E-commerce sales and marketplace visibility

· Campaign ROI

· Brand awareness and digital presence

Required Skills· Digital marketing strategy

· Google Ads & Meta Ads

· SEO & SEM

· Social media marketing

· E-commerce marketing

· Marketplace advertising

· Google Analytics / GA4

· Content marketing

· Influencer marketing

· Email/CRM marketing

· Data analysis and reporting

· Basic understanding of graphic/video content

· Strong communication and project management skills

Qualification & Experience· Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

· 3–7 years of experience in digital marketing.

· Experience in FMCG, D2C, e-commerce or consumer brands will be preferred.

· Proven experience in managing paid digital campaigns and achieving measurable business results.

· Experience with Amazon/e-commerce advertising will be an added advantage.

Personal Attributes· Data-driven and analytical mindset

· Creative and innovative approach

· Solid commercial awareness

· Result-oriented

· Excellent communication skills

· Ability to manage multiple campaigns simultaneously

· Strong ownership and accountability

· Ability to work in a fast-paced business environment

What Success Looks LikeThe Digital Marketing Manager will be responsible for building a strong digital presence, increasing customer acquisition, improving online sales and ensuring that every digital marketing investment delivers measurable business value.

📌 Digital Marketing Executive (Pimpri-Chinchwad)
🏢 AMDI FOODS INDIA PRIVATE
📍 Pimpri-Chinchwad