Digital Advertiser / Performance Marketing ExecutiveWe are looking for a skilled Digital Advertiser / Performance Marketing Executive who can independently plan, launch, manage, and optimize paid advertising campaigns across multiple digital platforms.

- Key ResponsibilitiesCreate, manage, and optimize advertising campaigns using Meta Ads Manager
- Manage Facebook and Instagram business activities through Meta Business Suite
- Plan and execute Google Ads campaigns, including Search, Display, Performance Max, YouTube, and remarketing campaigns
- Create and manage LinkedIn Ads campaigns for lead generation and brand awareness
- Set up target audiences, custom audiences, lookalike audiences, and remarketing campaigns
- Conduct keyword, audience, competitor, and market research before launching campaigns
- Monitor campaign performance and continuously optimize for better ROAS, CPL, CPA, CTR, CPC, and conversions
- Create and test multiple ad creatives, headlines, copies, audiences, and offers
- Perform A/B testing to improve campaign performance
- Generate leads and sales while maintaining the assigned advertising budget
- Analyze campaign data and prepare clear weekly/monthly performance reports
- Coordinate with graphic designers, content creators, and website teams for landing pages and advertising creatives
- Identify underperforming campaigns and take corrective action quickly
- Stay updated with changes in Meta, Google, and LinkedIn advertising platforms

Required SkillsThe candidate should have practical working knowledge of:

- Meta Business Suite
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Google Ads




- LinkedIn Campaign Manager / LinkedIn Ads
- Conversion Tracking
- Lead Generation Campaigns
- Sales / Conversion Campaigns
- Retargeting & Remarketing
- Audience Research
- Keyword Research
- A/B Testing
- Campaign Optimization
- Performance Reporting

Candidate Profile:We are looking for someone who:

- Understands performance marketing, not just boosting posts
- Can manage advertising campaigns independently
- Is comfortable working with advertising budgets and performance targets
- Understands how to generate qualified leads rather than only clicks or impressions
- Has strong analytical and problem-solving skills
- Can identify why a campaign is not performing and make data-driven improvements
- Understands funnels, landing pages, offers, creatives, and audience targeting
- Is willing to continuously test and improve campaigns

Preferred ExperiencePrevious hands-on experience managing paid campaigns for businesses, agencies, e-commerce brands, service businesses, or lead-generation campaigns will be preferred.

Candidates who can demonstrate previous campaign results, Ads Manager screenshots, case studies, or a portfolio will receive preference.

Job RolePosition: Digital Advertiser / Performance Marketing Executive

Department: Digital Marketing / Performance Marketing

Employment Type: Full time

Primary Platforms: Meta Ads, Google Ads & LinkedIn Ads

ImportantWe are looking for someone with practical advertising experience. The role requires hands-on campaign management, optimization, tracking, reporting, and lead-generation skills—not only theoretical knowledge of digital marketing.

📌 Digital Marketing Specialist (Chandigarh)
🏢 Growth Life
📍 Chandigarh