Job - Creative Director- Art

Salary-40 to 50 LPA

Experience: 20 years

Location: Gurgaon

We are dedicated to telling compelling stories about brands - that not just demonstrate success but

also work on building long term relations with consumers.Based in Delhi and Gurugram, we’ve been around for over 3 decades. We have crafted many fine

tales in the form of TV Commercials, Social Media, Influencer Content, Websites, Outdoor, 3D,Packaging, Catalogs, Media and so on. We found innovative ways to tell them, using the most

relevant vehicle to carry them.

We live to tell good stories. And we are constantly looking for people like us. Here’s to being Passion

Forward.

Who You Are

You are a creative visionary — someone who doesn't just lead campaigns but shapes the creative

culture of an agency. You've spent years in the trenches as a writer or an art director, and now you

bring that hard-earned depth to every brief, every pitch, every piece of work that leaves the building.

You think of ideas — big ones. But you also know that a great idea means nothing if it doesn't serve

the brand. You carry strong opinions lightly, listening as much as you speak. You are equally

comfortable in a boardroom presenting to a management and in a studio nudging a designer

toward something better.

People trust you- clients, because you get their business; your team, because you get them. You

lead not by authority but by example, curiosity, and craft. You have a restless creative energy that

keeps you ahead of culture, technology, and trends — and you make sure your team is right there

with you.

You are the creative conscience of the agency.

What a week in your life will look like

● Driving the creative vision for digital-first integrated campaigns — spanning Social Media,

Content Marketing, OTT, Influencer, SEO-led content, Performance Creative, and Brand Films

● Leading ideation on key accounts and current business pitches — ensuring ideas are

platform-aware, culturally relevant, and brand-true

● Bringing mainline sensibility to digital mandates — shaping campaigns that go beyond

posts and carousels to tell cohesive, emotionally resonant brand stories

● Collaborating with Creative Directors, Art Directors, Copywriters, Motion Designers, UX/UI

leads, and Social Strategists to develop work that is both beautiful and effective





Being the final creative filter — reviewing digital content, brand films, social calendars, and

campaign ideas with equal rigour before client-facing

● Partnering with Strategy, Performance, and Account teams to ensure creative output is

informed by data insights, audience behaviour, and platform best practices

● Staying perpetually plugged into digital culture — trends, memes, platform updates, creator

ecosystems, and emerging formats — and translating that awareness into brand

opportunities

● Guiding the team on how to adapt and optimise creative across platforms — what works on

YouTube doesn't always work on Instagram, and you know exactly why

● Championing craft in the digital space — pushing the team beyond templated thinking

toward work that is genuinely distinctive and shareable

● Representing the agency in client meetings, pitches, and industry forums — articulating the

role of digital creativity within larger brand-building objectives

● Mentoring and developing creative talent — building a team culture that is curious,

collaborative, and constantly raising its own bar

Responsibilities

● Own the end-to-end creative output of the agency with a strong digital mandate — from

always-on social content to large-scale integrated campaigns

● Lead and mentor a diverse creative team — Creative Directors, Art Directors, Copywriters,

Motion Designers, and Content Creators — across multiple accounts

● Develop creative strategies that are rooted in digital insights but connected to a larger brand

narrative that works across mainline touchpoints as well

● Oversee the ideation and execution of campaigns across Social Media, Digital Video, OTT,

Influencer, Search, Performance Creative, OOH, Print, and TV — ensuring consistency of idea

and quality of craft

● Build and nurture strong senior client relationships — functioning as a trusted creative

partner who elevates brand thinking beyond just execution





● Lead new business pitches with digital at the centre — presenting bold, platform-savvy ideas

that demonstrate an understanding of both the brand and the consumer's digital behaviour

● Establish creative standards and workflows that support high-volume digital content

production without sacrificing originality or craft

● Drive an awards-oriented culture — identifying work across digital and mainline that has the

potential for national and international recognition

● Stay ahead of the digital curve — AI-generated content, new social formats, creator economy

shifts, platform algorithm changes — and integrate relevant innovations into the agency's

creative output

● Act as a visible, vocal ambassador for Crescent's creative reputation in the industry

What You Need to Qualify for This Role

● Extensive experience in a senior creative leadership role, with a primary focus on digital

advertising and brand communication

● A portfolio that leads with digital — social campaigns, content ecosystems, digital films,

branded content, influencer-led ideas — while also demonstrating the ability to think at a

mainline brand-building scale

● Deep understanding of digital platforms — Meta, YouTube, Google, OTT, LinkedIn, emerging

platforms — and how creative works differently across each

● Proven ability to blend data-informed thinking with emotionally resonant storytelling —

balancing performance creative with brand creative

● Strong mainline exposure — experience conceptualising and producing TVCs, Print, and

OOH campaigns that complement and amplify digital efforts

● A track record of leading, growing, and inspiring multi-disciplinary creative teams

● Excellent presentation and communication skills — able to sell ideas to both brand

marketers and digital-savvy performance teams

● Hands-on familiarity with tools and trends shaping modern creative production — AI tools,

motion design, short-form video, UGC formats, and more

● A genuine obsession with digital culture, consumer behaviour, and the ever-shifting

landscape of brand communication

● Awards recognition at digital and mainline festivals — national or international — is a strong

advantage

Experience: 18+ years

Location: Gurgaon

📌 Creative Director (Gurugram)
🏢 Numoo HR
📍 Gurugram