28 Aug
|
TAAS Partners
|
Bengaluru
28 Aug
TAAS Partners
Bengaluru
This is with SugarFit (A CultFit Family Company)
A Creative Director is expeceted to lead the visual and narrative brand strategy, driving user acquisition and translating complex medical or wellness concepts into engaging digital campaigns.
Role Responsibilities
- Strategy & Vision: Define and scale the overall creative and brand vision across all paid and organic channels.
- Performance Marketing: Partner with growth and data teams to produce high-volume, data-driven performance creative (videos, ads, carousels) for platforms like Meta and Google.
- Team Leadership: Hire, mentor, and manage cross-functional creative pods, including copywriters, designers, and video producers.
- Brand Compliance: Ensure all marketing messaging remains medically or regulatory compliant without sacrificing emotional resonance or creative excellence.
- Production Workflows:
Build scalable production systems, templates, and sprint-based review cadences to accelerate speed to market.
Key Qualifications
- Experience: 8+ years in creative roles with leadership experience in a digital-first, D2C, or high-growth startup setting.
- Data Fluency: Comfort reading performance dashboards (CPA, hook rates, CTR) and translating insights into actionable creative tests.
- Portfolio: Proven track record of high-converting performance creative and strong brand storytelling.
- Healthcare Acumen: Deep understanding of health tech, wellness, or pharmaceutical consumer behavior and regulatory landscapes.
📌 Creative Director (Bengaluru)
🏢 TAAS Partners
📍 Bengaluru