Lead Gen Executive

Location: Delhi / Remote-friendly

Compensation: Base + Commission

Type: Full-time

About the role

4th Column is looking for a Lead Gen Executive to help us build a stronger pipeline of brands we want to work with.

This isn't a role for someone who wants to send a hundred generic messages and call it outreach. We’re looking for someone who can identify the right prospects, start relevant conversations and turn interest into qualified opportunities.

What you’ll do

- Own lead generation and outreach end-to-end
- Research and identify relevant D2C and lifestyle brands
- Build and maintain a healthy sales pipeline
- Reach out to decision-makers through relevant channels
- Book qualified discovery calls
- Follow up and nurture prospects
- Help move cold leads towards signed briefs

What we’re looking for

- Strong communication and outreach skills




- Experience in lead generation, business development or B2B sales
- Ability to research, qualify and engage prospects
- Comfortable with follow-ups and pipeline management
- Agency or B2B business development experience is a plus
- Self-driven, persistent and commercially sharp
- Allergic to fluff. Hungry for results.

What you get

- Base salary + performance-based commission
- Remote-friendly working setup
- Prospect to work with a growing creative agency
- Ownership of the pipeline and direct impact on business growth

If you know how to find the right doors and aren't afraid to knock, follow up and open them, we'd like to hear from you.

To apply: Send your CV and a short introduction to

📌 Lead Generation Executive (New Delhi)
🏢 The 4th Column
📍 New Delhi