JOB DESCRIPTION DIGITAL MARKETING MANAGER

Company: Stature Properties Private Limited

Industry: Real Estate Marketing

Location: Bengaluru

Experience: 3 to 5 Years, preferably in real estate

Role Overview

We are looking for a Digital Marketing Manager/Specialist with 5+ years of hands-on experience, preferably in the real estate industry, to drive digital lead generation, customer acquisition, brand visibility, and campaign performance across multiple real estate projects.

The candidate will independently plan, execute, manage, and optimise Meta Ads, Google Ads, and other digital campaigns to generate genuine, sales-qualified leads at an optimised CPL and strong ROI.

The role involves managing digital marketing campaigns for 410 real estate projects per month, analysing campaign performance, improving lead quality and conversion rates, and working closely with the Sales & Marketing teams to achieve business and revenue targets.

Key Responsibilities

- Plan, execute, and optimise Meta, Google, YouTube, and LinkedIn campaigns for multiple real estate projects.
- Develop strategies to generate genuine, relevant, and sales-qualified leads while optimising CPL, conversions, ROAS, and ROI.
- Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms with a explicit monthly content calendar.
- Develop and execute social media and content strategies aligned with project positioning, target audience, and sales objectives.
- Create clear creative briefs for posters, videos, reels, ad creatives, campaigns, and promotional content.
- Coordinate with graphic designers, video editors, and content teams to produce high-performing social media and advertising creatives.
- Write and review ad copies,



headlines, captions, CTAs, scripts, and promotional content for real estate campaigns.
- Monitor and optimise campaigns regularly through audience targeting, retargeting, A/B testing, creatives, and landing pages.
- Work closely with Sales and Pre-Sales teams to analyse lead quality, feedback, follow-ups, and conversion performance.
- Track digital performance using Meta Ads Manager, Google Ads, Google Analytics, Search Console, and other digital marketing tools.
- Identify trends and provide data-driven recommendations to improve campaign performance and lead conversion.
- Prepare daily, weekly, and monthly performance reports covering leads, CPL, conversions, campaign performance, and ROI.
- Manage multiple real estate projects, campaigns, content requirements, and deadlines simultaneously.

Required Skills

- 5+ years of hands-on Digital Marketing experience, preferably in the real estate industry.
- Strong practical expertise in Meta Ads, Google Ads, YouTube Ads & LinkedIn Ads.
- Proven experience in performance marketing, lead generation and digital sales funnels.
- Strong understanding of audience targeting, retargeting, campaign optimisation and A/B testing.
- Ability to optimise and analyse CPL, CTR, Conversion Rate, ROAS & ROI.
- Strong knowledge of Social Media Marketing (SMM) across Instagram,



Facebook, LinkedIn & YouTube.
- Working knowledge of SEO, AEO and GEO for improving organic and AI-search visibility.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel and conversion tracking.
- Strong understanding of content marketing, copywriting, ad creatives, landing pages and CTAs.
- Ability to develop content strategies and creative briefs and effectively guide designers and video editors.
- Experience in email marketing and lead nurturing will be an added advantage.
- Experience with CRM systems, lead management and lead tracking.
- Strong analytical, strategic planning, communication and coordination skills.
- Ability to manage multiple real estate projects, campaigns and budgets simultaneously.
- Strong understanding of real estate lead generation, customer acquisition and conversion processes.

Performance Evaluation

Performance will be measured based on:

- Lead quality and quantity.

- Cost per lead.

- Lead-to-site-visit and booking conversions.

- Campaign performance and budget utilisation.

- Quality of creative strategy.

- Timely campaign execution and reporting.

- Ability to manage 410 projects effectively.

Preferred Candidate

We prefer a proactive and analytical digital marketer with experience in the real estate industry, a proven track record of generating qualified leads, and the ability to independently manage campaigns, creative coordination, optimisation, and performance reporting. Knowledge of the Bengaluru real estate market is an added advantage.

Candidates with previous experience in real estate digital marketing will be given preference.

📌 Walk-in || Social Media Marketing Specialist (Bengaluru)
🏢 Stature Properties private
📍 Bengaluru