Senior Business Analyst - Sales Excellence & Analytics
Job Summary
We are looking for a highly analytical and business-focused professional to work closely
with the Sales Head, Sales Leadership Team, and Sales Operations teams. The role focuses
on analyzing sales performance, identifying growth opportunities, evaluating sales
productivity, recommending incentive structures, analyzing product performance, and
driving data-backed decisions to improve sales effectiveness.
Key Responsibilities

Partner closely with Sales Heads and sales teams to understand business challenges and
opportunities.

Collect and analyze sales performance data across products, regions, channels, and
teams.
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Identify trends, gaps, opportunities, and performance drivers affecting sales outcomes.
Track sales KPIs including revenue, target achievement, productivity, conversion rates,
and product penetration.
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Analyze incentive plans and recommend effective compensation structures.
Review product-wise sales performance and suggest improvement opportunities.




Conduct root cause analysis for sales performance issues and recommend corrective
actions.
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Prepare dashboards, MIS reports, executive presentations, and business reviews.
Required Skills
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Advanced Excel, SQL, Power BI/Tableau.
Strong Sales Analytics and Business Analysis expertise.
Incentive & Compensation Analysis.
Sales KPI and Performance Management.
Product Performance Analysis.
Solid stakeholder management and presentation skills.
Preferred Experience
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5-10 years in Sales Analytics, Sales Excellence, Business Analyst, or Commercial Analyst
roles.
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Direct experience working with Sales Heads and Sales Leadership Teams.
Experience in FinTech, Payments, Banking, Lending, Insurance, Telecom, FMCG, or
Distribution businesses.

KPIs
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Sales Growth
Sales Productivity Improvement
Target Achievement
Incentive Effectiveness
Product-wise Revenue Growth
Forecast Accuracy

📌 Sales Analyst (Gurugram)
🏢 Fia Technology Services
📍 Gurugram