Lead Gen Executive Location: Delhi / Remote-friendly
Compensation: Base + Commission
Type: Full-time
About the role 4th Column is looking for a Lead Gen Executive to help us build a stronger pipeline of brands we want to work with.
This isn't a role for someone who wants to send a hundred generic messages and call it outreach. We’re looking for someone who can identify the right prospects, start relevant conversations and turn interest into qualified opportunities.
What you’ll do Own lead generation and outreach end-to-end
Research and identify relevant D2C and lifestyle brands
Build and maintain a healthy sales pipeline
Reach out to decision-makers through relevant channels
Book qualified discovery calls
Follow up and nurture prospects
Help move cold leads towards signed briefs
What we’re looking for Solid communication and outreach skills
Experience in lead generation,
business development or B2B sales
Ability to research, qualify and engage prospects
Comfortable with follow-ups and pipeline management
Agency or B2B business development experience is a plus
Self-driven, persistent and commercially sharp
Allergic to fluff. Hungry for results.
What you get Base salary + performance-based commission
Remote-friendly working setup
Opportunity to work with a growing creative agency
Ownership of the pipeline and direct impact on business growth
If you know how to find the right doors and aren't afraid to knock, follow up and open them, we'd like to hear from you.
To apply: Send your CV and a short introduction to
[email protected]
📌 Lead Generation Executive (Pragati Maidan)
🏢 The 4th Column
📍 Pragati Maidan