Paid Ads Specialist

Our Company: Let's Get Acquainted

Alyne is driven by the conviction to empower our clients through meticulously crafted digital solutions that yield exponential outcomes. We're committed to providing a top-notch digital marketing experience, focusing on building solid brands, fostering engagement, and putting customers first.
We are proud to be an employee-centric company, valuing the well-being and growth of our team members. Our commitment extends beyond our clients to ensure our employees are supported, nurtured, and empowered to thrive in a collaborative and innovative environment.

Job Details

Location:

Remote
Employment Type:

Contractual – 4 Months
Salary:

₹40,000/month
Timing:

5:00 PM – 2:00 AM IST
Experience:

2+ years

The Paid Ads Specialist/Expert will be responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across various digital platforms.
This is a

hands-on role

where the candidate will independently manage campaigns for different clients across different channels. The ideal candidate should have strong analytical skills, a data-driven approach, and the ability to optimize campaigns to achieve measurable business results.
WE ARE LOOKING FOR A PAID ADS EXPERT WHO CAN GENERATE SALES AND LEADS FOR THE USA MARKET

and not someone who has only generic digital marketing or social media marketing experience.
Strong hands-on experience with Google Ads is the primary requirement for this role.

Key ResponsibilitiesPaid Advertising Strategy

Develop and execute paid advertising strategies aligned with client goals and target audiences.
Identify key performance indicators (KPIs) and set measurable objectives for each campaign.
Conduct audience research and segmentation to optimize targeting and messaging.
Develop strategies focused on generating quality leads, conversions, and sales.
Campaign Management

Create, launch, manage, and optimize

Google Ads campaigns

independently.
Conduct keyword research, campaign structuring, ad copy optimization,



bid management, and budget allocation.
Monitor campaign performance regularly and make data-driven adjustments.
Implement A/B testing strategies to improve ad performance and conversion rates.
Manage budgets effectively to maximize ROI and achieve campaign objectives.
Identify opportunities to improve campaign efficiency, lead quality, and conversion performance.
Ad Creative Development

Collaborate with the creative team to develop compelling ad creatives, including copy, imagery, and video content.
Provide recommendations for ad copy and creative based on campaign performance.
Ensure ad creatives align with brand guidelines and resonate with the target audience.
Analytics and Reporting

Analyze campaign performance metrics such as

CTR, CPC, conversion rate, CPL, CPA, and ROAS .
Generate regular reports to track campaign performance against KPIs.
Identify trends, opportunities, and areas for improvement based on campaign data.
Provide actionable insights and recommendations for campaign optimization
.
Additional RequirementsInternational Client Experience

Demonstrated experience running paid advertising campaigns for

international clients , particularly the

USA market .
Strong understanding of the US audience, market behavior, and campaign targeting.
Lead Generation & Sales

Proven track record of generating

high-quality leads and/or sales

through paid advertising.
Ability to work toward aggressive conversion and performance goals.
Strong understanding of lead quality, conversion rates, CPL, CPA, and ROAS.
Diverse Industry & Agency Experience

Experience working across different industries and client accounts.




Agency or multi-client experience is preferred.
Ability to adapt paid advertising strategies according to different client objectives.
Advanced Tracking Implementation

Hands-on experience with

Google Analytics (GA4)

and

Google Tag Manager (GTM) .
Experience setting up and monitoring Google Ads conversion tracking.
Knowledge of tracking pixels/tags and conversion events for campaign optimization.
Reporting & Dashboards

Ability to analyze campaign performance and create clear performance reports.
Experience with

Looker Studio

or similar reporting/dashboard tools is an advantage.

Qualifications

2+ years of hands-on experience in Paid Advertising/Performance Marketing.
Strong proficiency in Google Ads is mandatory.
Proven experience independently managing Google Ads campaigns from setup through optimization and reporting.
Experience generating leads and/or sales through Google Ads.
Experience managing campaigns targeting the

USA market

is highly preferred.
Strong knowledge of Google Ads campaign structure, keyword research, bidding strategies, audience targeting, and optimization.
Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
Excellent communication and collaboration skills.
Creative thinking and problem-solving abilities.
Google Ads certification is a plus.
Experience with GA4, Google Tag Manager, and conversion tracking is preferred.
Ability to work independently in a fast-paced, results-oriented environment.
Added Advantage Experience with other paid advertising platforms will be an

added advantage , including:
Meta Ads / Facebook Ads
LinkedIn Ads
TikTok Ads
YouTube Ads
Display Advertising
Other relevant paid advertising platforms
Strong hands-on Google Ads experience is the primary requirement.
Benefits

Competitive salary
Paid time off and holidays
Professional development opportunities
and written communication skills

📌 Paid Ad's Specialist (Mumbai)
🏢 Alyne Group
📍 Mumbai