The Role:

- This role owns the performance side of digital marketing for both brands - campaign setup, audience architecture, budget management, optimisation, lead quality assessment and reporting across Meta and Google for The Quarry and Design First simultaneously.
- Both brands require the same governing principle: lead quality over lead volume. One qualified UHNI enquiry for either brand is worth more than fifty unqualified form fills.
- Holding this principle - and not abandoning it when data creates pressure toward a simpler metric - is the central requirement of this role.

What would you be required to do-

Paid Social - Meta (Both Brands)

- Build, manage and optimise Meta Ads campaigns for both The Quarry and Design First - distinct campaign structures, distinct audiences, distinct creative briefs, run simultaneously
- Build precision audience targeting for each brand: The Quarry targets architects, design professionals and UHNI clients; Design First targets UHNI homeowners, business families and senior professionals
- Brief the Graphic Designer and Content Writer on ad creative for both brands - hold creative to the correct brand standard before any asset goes live
- Manage separate A/B testing frameworks for each brand - insights from one brand do not automatically transfer to the other Google - Search, Display & Local (Both Brands)
- Manage Google Ads for both brands: keyword strategy, search term performance, campaign structure, bid management and conversion tracking - separately for each
- Manage GMB for both The Quarry and Design First - distinct review strategies, post cadences and local search positioning
- Monitor and report on Google-side metrics for both brands with specificity Analytics, Reporting & Lead Quality
- Own GA4 reporting for both brands - separate dashboards tracking qualified traffic, source quality, engagement depth and lead attribution for each
- Define lead quality standards for both brands - what a qualified lead looks like for The Quarry is different from what it looks like for Design First
- Produce monthly performance reports for both brands - specific, honest and actionable for each
- Maintain and troubleshoot all tracking infrastructure for both brands: Meta Pixel, Google Ads conversion, GTM and GA4 Landing Pages and Funnel
- Own the landing page brief for all paid campaigns for both brands - ensuring landing page communication matches campaign messaging and maintains the correct brand standard for each
- Monitor landing page conversion behaviour for both brands and recommend changes based on data




- Build and optimise lead funnels for each brand - understanding that UHNI purchase cycles are long and the funnel must reflect that for both SEO & Content Visibility
- Manage the SEO programme for both brands: keyword strategy, on-page optimization and backlink quality oversight
- Coordinate with the Content Writer on content that builds search authority alongside brand authority for both brands
- Manage presence on YouTube, Pinterest, GMB and community platforms for both brands - not for volume, but for specific audience discovery purposes
- Oversee all backlink placements for both brands: domain authority, topical relevance and brand alignment assessed before any placement goes live

What skills we are looking for-

Qualifications:

- o Degree in Marketing, Business, Engineering or an equivalent quantitative field
- o Google Ads and Meta Blueprint certifications strongly preferred
- o Hands-on capability takes precedence over certification in evaluation

Experience & Background:

- o 10-12 years of hands-on digital performance marketing - has built systems and campaigns end to end for multiple brands or clients simultaneously
- o Demonstrated experience managing separate paid media campaigns for distinct brands or audiences in parallel
- o Meaningful experience in luxury, luxury real estate, luxury hospitality, or high-consideration purchase categories where lead quality was the primary metric
- o Has managed or evaluated external performance marketing partners - briefing, holding to benchmarks, restructuring where needed
- o Understands brand-safe performance marketing: knows what happens to brand equity when campaigns optimise for volume

Technical requirements

- o Meta Ads Manager - has architected campaign structures, not only managed inherited ones; comfortable running separate account structures for two brands simultaneously
- o Google Ads - full working knowledge for multiple accounts: search terms, keyword strategy, bid structure, quality score interpretation
- o GA4 - sets up goals, builds custom reports and dashboards independently for multiple properties
- o Meta Pixel - conversion event configuration, attribution window management, discrepancy diagnosis across multiple pixels
- o Google Tag Manager - container management, tag setup, trigger configuration, misfires diagnosis




- o Google Search Console - keyword ranking tracking, index status monitoring, technical issue identification
- o Looker Studio - builds and maintains campaign performance dashboards for Founder-level reporting across both brands
- o WhatsApp Business / Meta Business Suite - audience targeting, broadcast management and platform integration
- o CRM - basic working knowledge: HubSpot, Zoho, or equivalent; understanding of lead flow from ad platform to CRM to sales follow-up
- o Excel / Google Sheets - proficient at manipulating raw data exports and building performance trackers for both brands independently

Skills & Qualities:

- o The ability to run distinct performance strategies for two different luxury brands simultaneously - not one strategy applied to two accounts
- o Lead quality obsession - holds that one right enquiry is worth more than fifty wrong ones, and maintains this under reporting pressure
- o Brand awareness - holds the correct creative standard for each brand before briefing and can distinguish between what is right for The Quarry and what is right for Design First
- o Analytical honesty - reports what the data shows for both brands, including when it is negative
- o Diagnostic precision - can identify what a campaign report is actually indicating about audience quality and creative fatigue

Personality - What this Role requires:

- o Analytical yet brand-sensitive - does not treat the brand as a constraint on performance, treats it as a parameter within which valuable performance is built
- o Calm and disciplined - manages multiple campaign variables across two brands simultaneously without losing clarity
- o Ownership-driven - the data is theirs to own, the problems are theirs to surface, the recommendations are theirs to make
- o Mature communicator - presents performance data to the Founder in plain, honest language across both brands
- o Emotional maturity, ownership and discretion - the baseline operating standard in a founder-led dual-brand luxury environment

What we offer

- Full ownership of digital performance for two distinctive luxury brands - strategy, execution and reporting across both
- A brief that demands genuine intelligence: precision targeting two different UHNI audiences with no mass-market shortcuts
- Direct access to the data, the brand leadership and the commercial context for both businesses
- The professional satisfaction of a role where analytical honesty is valued more than a report that makes the numbers look better than they are Work

Timings:

- Monday to Friday: 9:00 AM - 6:00 PM
- Saturday: 10:00 AM - 4:00 PM

📌 Senior Performance Marketer/ Digital Marketing Specialist (Kanjurmarg East)
🏢 Genxhire Services
📍 Kanjurmarg East