We are looking for a proactive and creative BTL / Marketing Executive to plan and execute below-the-line marketing activities, brand activations, events, promotions, and local marketing campaigns. The ideal candidate should have strong execution skills, vendor coordination experience, and an understanding of on-ground marketing.

Key Responsibilities

- Plan and execute BTL marketing campaigns, activations, promotions, and events.
- Coordinate with vendors, agencies, promoters, and other external partners.
- Manage branding and promotional activities at stores, outlets, institutions, events, and public locations.
- Identify opportunities for local-area marketing and customer engagement.
- Support ATL/digital marketing campaigns with on-ground execution.
- Prepare campaign plans, budgets, timelines, and execution reports.
- Monitor campaign performance, customer response, leads, and ROI.
- Ensure proper implementation of branding guidelines and marketing collateral.
- Conduct market visits and competitor analysis.
- Coordinate with sales teams to support lead generation and business objectives.




- Track marketing expenses and ensure activities are completed within budget.
- Collect photographs, data, invoices, and other documentation for campaign reporting.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 14 years of experience in BTL, field marketing, activations, events, or trade marketing.
- Robust vendor and agency management skills.
- Good communication, negotiation, and coordination abilities.
- Willingness to travel for on-ground activities.
- Ability to manage multiple campaigns and deadlines.
- Good knowledge of MS Office/Google Workspace.
- Creative, energetic, and execution-oriented approach.

Key Performance Indicators (KPIs)

- Successful and timely execution of campaigns.
- Lead generation and customer acquisition.
- Campaign reach and engagement.
- Cost efficiency and marketing ROI.
- Vendor/agency performance.
- Compliance with branding and execution standards.

📌 Btl Executive (Bengaluru)
🏢 Presidency PU College
📍 Bengaluru