- Develop and execute marketing strategies across digital channels, including social media, email campaigns, and website optimization.
- Manage and optimize Google Ads (formerly AdWords) campaigns to drive conversions and sales growth.
- Create engaging content for various marketing materials such as brochures, flyers, posters, banners, etc. using Adobe Creative Suite tools like Photoshop & Illustrator.
- Collaborate with cross-functional teams to launch recent products or services by developing effective branding strategies.
- Analyze campaign performance data to identify areas of improvement and adjust tactics accordingly.