Roles and Responsibilities

- Managing influencer marketing campaigns from strategy and planning through to delivery and reporting Pan India.
- Acting as the day-to-day lead across multiple, ensuring campaigns are delivered on time and to a high standard.
- Building strong relationships with influencers, talent managers and content creators
- Research relevant industry experts, competitors, target audience and users
- Identify and evaluate relevant creators (regional, national, micro, macro, celebrity) based on brand needs.
- Overseeing the development and implementation of all influencer campaigns from ideation to execution
- Set up and track Key Performance Indicators (KPIs) to measure the campaigns success
- Identify recent opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
- Research market data and trends to establish best practices related to influencer campaigns
- Generate and present reports on campaign performance
- Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

Thanks & Regards,

Ankita Ghadigaonkar

Human Resources - MNH

Mob: (phone hidden)

📌 Lead Influencer Marketing at Andheri East MIDC (Mumbai)
🏢 Malabar Gold And Diamonds
📍 Mumbai