Key Responsibilities

• Refine and strengthen the brand's design vision and creative direction that builds on our existing design strength while bringing in contemporary design language.

• Develop annual and seasonal design strategies aligned with business objectives.

• Ensure that the collections reflect changing consumer preferences, lifestyle trends and luxury market expectations while retaining the brand DNA.

• Build a balanced portfolio across customer segments and price points in line with the product architecture.

• Study domestic and international jewellery trends, fashion movements, customer behaviour, and competitor offerings.

• Translate market intelligence into innovative product concepts by identifying emerging opportunities in design aesthetics, materials, finishes, setting techniques and craftsmanship.

• Ensure every collection reinforces the brand's identity and premium positioning.

• Liaise with Merchandising, Manufacturing and Product development teams to align collections with category strategies and market demand in line with the brand HR/RCD/ D&PD; calendar.

• Collaborate with Marketing on brand shoots, product storytelling, campaign themes, launches, catalogues, and visual merchandising.

• Motivate and guide Retail teams with new,



relevant design collections and product knowledge through collection presentations.

• Review prototypes and production samples to ensure they meet design expectations, defined merchandising metrics and quality standards.

• Define and drive strict design standards, approval processes and collection development timelines while providing direction on product refinement where necessary

• Foster a culture of creativity, innovation, and design excellence in the team that enables the creation of fresh and relevant jewellery collections.

• Encourage continuous learning through exposure to global trends, exhibitions, and industry best practices.

Skills:

• Proven leadership experience in premium / luxury jewellery industry

• Strong Leadership skills and excellent stake-holder management abilities

• Highly creative and cutting-edge with proven design skills

• Strong commercial understanding and sensibilities

• Ability to work to tight deadlines and briefs

• Freehand drawing, 2D drawing, and technical drawing skill

• Proven experience in use of AI and automation tools for design, content creation and visual storytelling for retail and online channels

• Deep knowledge of manufacturing processes

📌 Head Designer (Coimbatore)
🏢 AP Management Consultants
📍 Coimbatore