Role & responsibilities

- Plan, execute, and optimize B2B paid campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting channels.
- Drive lead generation and demand-generation campaigns targeting relevant B2B decision-makers and buyer personas.
- Manage campaigns for brand awareness, content promotion, events, lead generation, and remarketing.
- Support ABM and targeted account campaigns aligned with Sales, ICPs, and business priorities.
- Optimize budgets, targeting, bidding, creatives, CTAs, and landing pages through continuous A/B testing.
- Track and improve key metrics including CTR, CPC, CPM, CPL, conversion rate, MQLs, and lead quality.
- Ensure proper UTM tracking, conversion tracking, attribution, and CRM/marketing automation integration.
- Collaborate with Sales, Content, Design, and Website teams to execute and optimize campaigns across multiple markets.





Preferred candidate profile

- Hands-on: Comfortable setting up and managing campaigns themselves rather than only coordinating with agencies.
- Data-driven: Able to interpret campaign data and translate it into actionable decisions.
- B2B-oriented: Understands that B2B marketing is about reaching the right decision-makers, not simply generating traffic or impressions.
- Commercially aware: Focused on lead quality, pipeline contribution and ROI.
- Experimentative: Willing to test recent audiences, channels, formats and campaign approaches.
- Globally minded: Comfortable building campaigns for different markets, buyer profiles and geographies.

📌 Marketing Associate (Gurugram)
🏢 ZIGRAM
📍 Gurugram