Job Description

Area Sales Manager Modern Trade

Location: Mumbai, Maharashtra

Department: Sales Modern Trade

Reporting To: Regional Sales Manager / National Sales Manager

Compensation: Up to 7.20 LPA CTC

Job Summary

The Area Sales Manager Modern Trade will be responsible for driving sales growth, strengthening customer relationships, and ensuring excellent execution across National and Regional Modern Trade accounts in Mumbai and surrounding markets. The role requires managing key retail accounts, achieving sales targets, ensuring product availability and visibility, coordinating with distributors, and executing promotional activities to maximize business growth.

Key Responsibilities

Drive primary and secondary sales across assigned Modern Trade accounts.

Manage relationships with National and Regional Modern Trade chains such as Reliance Retail, D-Mart, Star Bazaar, Spencer's, More Retail, Nature's Basket, and other regional retailers.

Ensure product listings, on-shelf availability, merchandising standards, and planogram compliance.

Execute trade promotions, consumer offers, and in-store activation programs.

Coordinate with distributors to ensure timely stock replenishment and optimum inventory levels.

Identify opportunities for new SKU listings and distribution expansion.

Monitor sales performance, inventory, ageing stock, returns, and competitor activities.

Negotiate promotional plans and commercial agreements within company guidelines.

Prepare weekly and monthly sales reports, forecasts, and business reviews.

Collaborate with the Marketing, Supply Chain, Finance,



and Distributor teams to ensure seamless business execution.

Candidate Requirements

Minimum qualification: 12th Pass (Mandatory)

Graduate candidates will be preferred.

47 years of experience in FMCG sales.

Minimum 23 years of hands-on experience in Modern Trade is mandatory.

Experience handling National and/or Regional Modern Trade accounts.

Prior experience in the Snacks, Beverages, Packaged Foods, or FMCG industry is preferred.

Solid negotiation, communication, and relationship management skills.

Good knowledge of Modern Trade operations, merchandising, and sales execution.

Proficient in MS Excel and sales reporting.

Result-oriented with strong analytical and problem-solving abilities.

Willingness to travel extensively within Mumbai and nearby markets.

Ability to work independently while collaborating effectively with cross-functional teams.

Preferred Industry Background

Candidates from FMCG companies dealing in packaged foods, snacks, beverages, confectionery, or other consumer goods will be preferred. Experience with brands such as Haldiram's, Balaji Wafers, PepsiCo, Parle, ITC Foods, Bikaji, Prataap Snacks (Yellow Diamond), DS Group, or similar FMCG organizations will be an added advantage.

Key Performance Indicators (KPIs)

Achievement of Monthly Sales Targets

Distribution Expansion

New Product & SKU Listings

On-Shelf Availability & Merchandising Compliance

Promotional Execution

Visibility Enhancement

Distributor Performance

Collection & Outstanding Management

Market Share Growth

Candidates only from FMCG background are welcome to apply.

📌 Area Sales Manager- Modern Trade (Mumbai)
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