Roles and Responsibilities :

Retail Expansion & Projects
• Identify and evaluate potential retail locations in collaboration with the Retail Partner MD and Sales team, ensuring alignment with business objectives, catchment viability, and growth strategy.
Oversee the end-to-end execution of new store launches, refurbishments, and closures.
Coordinate with internal projects teams and external vendors to ensure on-time delivery, cost control, and quality execution.
Ensure smooth handover of completed stores to operations.
Analyze location viability based on catchment profiling, footfall potential, and competitive landscape.
Maintain updated trackers on expansion pipeline, site readiness, and CAPEX approvals.
Retail Strategy & Operations
Implement standardized retail operating procedures (SOPs) across all formats.
Drive adherence to retail policies, compliance norms, and brand guidelines.
Collaborate with marketing and sales teams to roll out campaigns, activations, and in-store promotions.
Monitor retail hygiene, visual merchandising (VM), inventory health, and daily operations.
Drive digitization of retail operations through customer data insights.
Sales & Business Performance
Achieve and exceed sales targets through effective retail management.
Track key metrics: footfalls, conversion rate,



ASP (Average Selling Price), and inventory turns.
Optimize product mix, in-store assortment, and sell-through ratios.
Ensure profitability and ROI at the store level with efficient cost control.
People Management
Lead, coach, and mentor a team of Area Manager and Store Managers.
Facilitate recruitment, onboarding, and training of front-end retail staff.
Monitor team performance, drive KPIs, and conduct performance appraisals.
Foster a high-performance culture through motivation, upskilling, and engagement initiatives.
Customer Experience
Implement and uphold customer service standards across all stores.
Manage escalations and ensure timely resolution of customer issues.
Conduct periodic Mystery Audits, VOC (Voice of Customer) programs, and feedback reviews.
Work toward improving Net Promoter Score (NPS) and overall customer satisfaction by coordinating with Retail Operations Team & SVC Team.

Job Requirements :

- 3-5 years of experience in FMCG industry or related field.
- Robust analytical skills with ability to interpret complex data sets.
- Excellent communication skills with ability to lead high-performing teams.
- Proven project management skills with experience managing multiple projects simultaneously.

📌 Assistant Manager Brand Retail Expansion (Mumbai)
🏢 Joinmay Electronic
📍 Mumbai