Performance Marketing Specialist Job at RannLab Technologies

Job Details

- Job Category: Digital Marketing
- Job Type: Full Time
- Job Location: Greater Noida
- Work Timing: Full Time
- Department: Sales & Marketing

Are you looking for a Performance Marketing Specialist Job in Greater Noida with opportunities to work on SEO, Google Ads, Meta Ads, AI Search Optimization, AEO, GEO, conversion optimization, and lead generation campaigns

RannLab Technologies is hiring a results-driven Performance Marketing Specialist who can drive organic growth, generate qualified leads, optimize paid advertising campaigns, improve AI search visibility, and deliver measurable business outcomes for both RannLab and its clients.

This Performance Marketing Specialist Job is ideal for ambitious digital marketers who want hands-on experience managing growth-focused marketing campaigns for software development, AI chatbot solutions, website development, Moodle LMS, healthcare IT, SaaS platforms, and enterprise technology solutions.

Job Summary

We are seeking a highly motivated Performance Marketing Specialist with expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Ads, Meta Ads, PPC Campaign Management, Conversion Optimization, and Growth Marketing.

The selected candidate for this Performance Marketing Specialist Job will be responsible for improving organic rankings, increasing website traffic, managing paid advertising campaigns, strengthening AI search visibility, and delivering measurable return on investment (ROI) for RannLab and its clients.

Key Responsibilities

SEO (Search Engine Optimization)

- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.




- Optimize website content, landing pages, and blog content.
- Improve website rankings and organic search traffic.
- Manage backlink-building campaigns.
- Perform technical SEO audits and implement recommendations.
- Improve Core Web Vitals and website performance.

The selected candidate for this Performance Marketing Specialist Job should possess solid expertise in technical SEO, content optimization, and organic growth strategies.

AEO (Answer Engine Optimization)

- Optimize content for featured snippets and answer engines.
- Structure content for voice search optimization.
- Create FAQ content and schema markup.
- Improve visibility in answer-based search experiences.
- Build knowledge-focused content frameworks.

GEO (Generative Engine Optimization)

- Optimize content for ChatGPT, Gemini, Copilot, Perplexity, and AI-powered search platforms.
- Build semantic content clusters.
- Improve AI-generated citations and mentions.
- Measure brand visibility across AI search platforms.
- Develop strategies to improve generative search rankings.

This is one of the most exciting aspects of this Performance Marketing Specialist Job, as AI-powered search is becoming increasingly important for businesses worldwide.

Google Ads

- Create and manage Search Campaigns.
- Manage Display Campaigns.
- Run Performance Max Campaigns.




- Execute Remarketing Campaigns.
- Manage campaign budgets and optimize ROAS.
- Conduct A/B testing on keywords, ad copies, and landing pages.
- Improve conversion rates and lead quality.

The ideal candidate should have experience working as a Google Ads Specialist with a strong understanding of PPC and lead-generation strategies.

Meta Ads (Facebook & Instagram)

- Create and optimize lead generation campaigns.
- Build audience targeting strategies.
- Manage remarketing and retargeting campaigns.
- Optimize campaigns to reduce Cost per Lead (CPL).
- Improve campaign performance and ROI.

Success in this Performance Marketing Specialist Job requires hands-on experience managing Meta advertising campaigns and scaling lead-generation efforts.

Content & Growth Marketing

- Work closely with writers and designers.
- Plan content marketing campaigns.
- Build lead-generation funnels.
- Improve customer acquisition journeys.
- Support brand awareness initiatives.
- Drive organic social media growth.

Analytics & Reporting

- Track KPIs using Google Analytics 4 (GA4).
- Monitor performance through Google Search Console.
- Configure and manage Google Tag Manager.
- Analyze conversion attribution.
- Create monthly performance reports.
- Present recommendations and insights to management and clients.

Required Skills

Must Have

- 2-5 years of experience in Digital Marketing.
- Strong expertise in SEO.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist (Noida)
🏢 RannLab Technologies
📍 Noida