KEY RESPONSIBILITIES

A. E-Commerce & Marketplace Management

- Develop and execute the annual and monthly E-Commerce business plan for beverage categories.
- Manage business performance across marketplaces and online retail platforms.
- Manage product listings, catalogue hygiene, content, images, descriptions, keywords, ratings and reviews.
- Identify opportunities for new SKU launches, pack sizes, bundles and channel-specific assortments.
- Coordinate with marketplace account managers to improve visibility, availability and business growth.

B. Quick Commerce Management

- Own business development and day-to-day performance across Blinkit, Zepto, Swiggy Instamart and other Quick Commerce platforms.
- Build platform-wise sales plans based on city, store, SKU, pack size, seasonality and consumer demand.
- Plan platform-specific promotions, sponsored visibility, search placements and new product launches.
- Work with platform teams on assortment expansion, pricing, visibility and commercial negotiations.

C. Sales, Promotion & Growth

- Create channel-wise promotional calendars aligned with brand and sales objectives.
- Plan and optimize discounts, offers, coupons, bundles and platform campaigns while protecting margins.
- Drive category growth through seasonal campaigns, festivals, new launches and relevant consumer occasions.
- Monitor competitor pricing, promotions, assortment, ratings, reviews and visibility.
- Recommend actions to improve market share, repeat purchase and customer acquisition.

D. Inventory & Supply Chain Coordination

- Coordinate with sales, demand planning, supply chain, warehouse and finance teams to ensure stock availability.
- Prepare demand forecasts and highlight fast-moving, slow-moving and at-risk SKUs.
- Monitor inventory cover, stock-outs, expiry risk and service levels, especially for beverage SKUs.




- Ensure alignment between online demand, production planning and replenishment.

E. Analytics & Performance Management

- Prepare daily, weekly and monthly channel performance dashboards.
- Analyze sales, traffic, conversion, ROAS, CAC, margins, inventory, returns and promotion effectiveness.
- Use data to identify growth opportunities and recommend corrective actions.

F. Cross-Functional & Stakeholder Management

- Work closely with Brand, Marketing, Sales, Supply Chain, Finance, Production and Customer Service teams.
- Manage relationships with marketplace and Quick Commerce account managers.
- Coordinate agencies and external partners for digital campaigns, content and performance marketing where applicable.
- Ensure timely execution of launches, campaigns, pricing changes and catalogue updates.

Qualification & Experience

- Graduate in any discipline; MBA/PGDM in Marketing, Sales, E-Commerce or related field preferred.
- 5-10 years of relevant experience in E-Commerce, Quick Commerce, FMCG or Consumer Goods.
- Experience in beverages, food, personal care or other fast-moving consumer categories will be preferred.
- Strong hands-on experience with marketplace and Quick Commerce platforms is essential.

- Required Skills & Competencies
- Strong commercial and business acumen
- E-Commerce and Quick Commerce channel knowledge
- Digital marketing and performance marketing understanding
- Problem-solving and execution orientation
- Strong communication and presentation skills

Preferred Candidate Profile
The ideal candidate should be highly data-driven, commercially solid and execution-oriented, with hands-on experience in scaling FMCG brands through E-Commerce and Quick Commerce. Experience in beverage categories, understanding of online consumer behaviour, and the ability to manage multiple platform partners will be an advantage.

📌 E Commerce Manager (Gurugram)
🏢 Axiom Ayurveda
📍 Gurugram