Digital Marketing Manager Creative & Performance Marketing

Company: GRM Food Kraft Private Limited
Location: Panipat, Haryana
Experience: 6-10 Years

CTC : Up to 15LPA
Employment Type: Full-Time
Department: Marketing / Digital Marketing

Job Summary

GRM Food Kraft Private Limited is looking for a Digital Marketing Manager Creative & Performance Marketing to lead our digital marketing initiatives with a strong focus on creative content, performance marketing and lead generation.

The ideal candidate will be a hands-on digital marketer with solid creative skills, capable of independently creating social media creatives, videos and advertisements while also managing and optimising Meta Ads and Google Ads campaigns.

This role requires someone who can combine creativity + performance + analytics to build digital campaigns that generate measurable business results.

Key Responsibilities

- Conceptualise, design and create social media posts, banners, carousels, reels, videos and digital ad creatives.
- Develop creative concepts, campaign themes, ad copies, hooks and CTAs for lead-generation campaigns.
- Manage and optimise Meta Ads and Google Ads campaigns.
- Plan and execute performance marketing campaigns with a focus on qualified leads, CPL, conversions and ROI.
- Conduct A/B testing of creatives, ad copies, audiences and campaigns.
- Analyse campaign performance and continuously optimise campaigns based on data.
- Manage the company's social media platforms and content calendar.
- Manage and update the company website, including website content, banners, landing pages,



forms and other digital assets.
- Work on landing page optimisation and conversion improvement for lead-generation campaigns.
- Monitor website performance and user behaviour using Google Analytics / GA4.
- Manage/coordinate Google Tag Manager, Meta Pixel, conversion tracking and other analytics/tracking requirements.
- Track key digital marketing metrics such as CPL, CTR, CPC, conversion rate, website traffic, engagement and ROI/ROAS.
- Prepare regular performance reports and provide actionable recommendations to management.
- Coordinate with internal teams, agencies and external vendors wherever required.
- Stay updated with the latest trends in digital marketing, social media, paid advertising, content creation and AI-powered creative tools.

Mandatory Skills

- Performance Marketing
- Meta Ads / Facebook Ads / Instagram Ads
- Google Ads
- Lead Generation
- Social Media Marketing
- Graphic Designing
- Adobe Photoshop
- Adobe Illustrator
- Video Editing
- Adobe Premiere Pro / After Effects preferred
- Website Management
- Google Analytics / GA4
- Google Tag Manager
- Meta Pixel & Conversion Tracking
- Landing Page Optimisation
- Digital Marketing Analytics
- Content Creation

Education & Experience

- Bachelor's degree in Marketing, Digital Marketing, Advertising, Graphic Design, Mass Communication or a related field.
- 5-10years of relevant experience in Digital Marketing / Performance Marketing / Creative Marketing.
- Experience in FMCG, Food, Consumer Products or Manufacturing will be an advantage.

📌 Digital Marketing Manager (Panipat)
🏢 GRM Foodkraft
📍 Panipat