Job Description Business Development Executive B2B & Channel Sales

Company: NLite
Location: Mangaluru / Dakshina Kannada
Experience: 25 Years
Employment Type: Full-time

About the Role

NLite is looking for a Business Development Executive to develop and expand the B2B distribution and channel business for Solance Batteries, UPS Systems, Online UPS Systems and related power backup solutions across the Dakshina Kannada market.

The primary responsibility of this role will be to identify, appoint and develop dealers, distributors, channel partners and institutional customers, while creating a robust and sustainable distribution network for Solance products in the region.

This is a field-oriented business development role for a candidate who enjoys market development, meeting business owners, building relationships and generating new business opportunities.

Key Responsibilities

Develop and execute the B2B channel sales strategy for Solance products across Dakshina Kannada.

- Identify potential dealers, distributors, resellers, electrical retailers and channel partners and onboard them.
- Expand Solance's distribution network and improve product reach across the market.
- Generate new business through market mapping, field visits, cold calling, references, networking and channel development.
- Build and maintain strong relationships with dealers, distributors and key B2B customers.
- Identify opportunities among industries, commercial establishments, institutions, hospitals, hotels, educational institutions, contractors, system integrators and other businesses.
- Introduce Solance products to prospective channel partners and customers and communicate product benefits and commercial propositions.
- Generate enquiries, prepare quotations and follow up to convert opportunities into orders.
- Work closely with channel partners to generate secondary sales and improve product movement.




- Support dealers and channel partners with product information, pricing, quotations and sales coordination.
- Identify potential high-value customers and coordinate with the internal team for technical and commercial requirements.
- Track leads, opportunities, quotations, orders and customer interactions through the CRM.
- Monitor competitor activities, market pricing, product demand and emerging business opportunities.
- Ensure achievement of assigned sales, dealer appointment and business development targets.
- Regularly report market developments, pipeline, sales performance and channel activities to management.
- Participate in trade exhibitions, dealer meets, networking events and other business development initiatives.

Products

The candidate will be responsible for developing the market for Solance products, including:

- Solar Batteries
- Tubular Batteries
- Lithium Battery / Energy Storage Solutions
- UPS Systems
- Online UPS Systems
- Inverter & Power Backup Solutions
- Industrial Batteries
- Other power backup and energy storage products offered by Solance

Target Channel & Customer Segments

The candidate will focus on developing business through:

- Battery Dealers & Retailers
- Electrical Dealers & Distributors
- UPS Dealers & System Integrators
- Solar Dealers & EPC Companies
- Electrical Contractors
- Industrial Suppliers
- IT & Power Solution Providers
- Builders & Real Estate Companies
- Industries & Manufacturing Units
- Hospitals & Healthcare Facilities
- Hotels & Hospitality
- Educational Institutions




- Commercial Establishments
- Banks & Financial Institutions
- Other Institutional & B2B Customers

Candidate Profile

- 2–5 years of experience in B2B Sales, Channel Sales, Business Development or Distribution Sales.
- Experience in batteries, UPS, solar, electrical products, power electronics, energy storage or related industries will be an advantage.
- Experience in appointing and managing dealers/distributors/channel partners will be highly preferred.
- Strong communication, negotiation and relationship-building skills.
- Good understanding of the local B2B market in Mangaluru / Dakshina Kannada will be an advantage.
- Self-motivated and comfortable with extensive field travel and customer meetings.
- Robust lead-generation and follow-up capabilities.
- Ability to identify new business opportunities and independently develop accounts.
- Target-oriented with a strong focus on sales conversion.
- Two-wheeler and valid driving licence preferred.
- Bachelor's degree / Diploma in Sales, Marketing, Business, Electrical/Electronics or a related field preferred.

What We Are Looking For

We are looking for someone who can build the market, not just manage existing customers.

The ideal candidate should be proactive in identifying potential dealers and business opportunities, comfortable meeting customers in the field, capable of building long-term channel relationships and motivated by achieving sales and business development targets.

Key Skills:
B2B Sales | Channel Sales | Dealer Development | Distributor Development | Business Development | Field Sales | Distribution Sales | Lead Generation | Customer Acquisition | Relationship Management | Negotiation | UPS | Batteries | Solar | Power Backup | Energy Storage

Preferred Location: Mangaluru / Dakshina Kannada

Perks and benefits

Annual bonus, Health insurance

📌 Business Development Executive (Mangalore)
🏢 Nliteenergy
📍 Mangalore