Performance Marketing Manager

Jewellery | Full-Time | Janakpuri

Company: Cao Jewellery

Location: Janakpuri, New Delhi (Work from Office)

Working Days: Monday – Saturday (6 Days)

Experience: 5–6 Years — Preferably in Jewellery / Fashion / D2C / E-Commerce

Important — Preferred Industry Background

Strong preference for candidates with hands-on performance marketing experience in Jewellery, Fashion, D2C, or E-Commerce. Candidates from outside this domain may be considered only with a clearly demonstrated track record of scaling D2C-style funnels.

ABOUT THE ROLE

Cao Jewellery is a handcrafted statement jewellery brand on a mission to change the way the world experiences jewellery. We believe that beautifully crafted, meaningful pieces shouldn't be reserved for the few, they should be within reach of every person who desires them. We're looking for a highly driven, data-oriented Performance Marketing Executive to scale our digital growth across paid channels. You'll own customer acquisition, funnel optimization, and ROAS scaling across Meta, Google, and other platforms — turning ad spend into a predictable revenue engine.

KEY RESPONSIBILITIES

Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), other platforms.Own the end-to-end performance marketing funnel — Awareness → Consideration → Conversion— and the metrics at every stage.Drive customer acquisition and revenue growth while holding the line on target ROAS and CPA.Analyze campaign performance daily, spot trends early, and scale winning audiences, creatives, and placements.Run structured A/B tests on creatives, audiences, landing pages, and ad copy — and turn learnings into the next round.Partner closely with creative, content,



and brand teams to brief and ship high-converting ad assets, including UGC and influencer-led creatives.Track and report key metrics — CTR, CPC, CPA, ROAS, LTV — in clean, decision-ready dashboards.Optimize landing pages and conversion funnels in collaboration with the website/Shopify team for better CVR.Plan and allocate monthly budgets across platforms, channels, and campaigns to maximize blended ROAS.Stay ahead of platform updates, algorithm shifts, and competitor strategies — and translate them into our roadmap.

REQUIRED SKILLS & QUALIFICATIONS

1. 2-3 years of hands-on performance marketing experience, preferably in jewellery, fashion, or D2C e-commerce.
2. Proven track record of scaling paid campaigns with strong, sustained ROI / ROAS.
3. Hands-on expertise in Meta Ads Manager, Google Ads (Search, Display, YouTube), and other platforms.
4. Sharp analytical skills and a data-driven mindset — you make decisions with numbers, not gut alone.
5. Working knowledge of tracking tools — Google Analytics, Meta Pixel, and UTM tracking.
6. Solid understanding of conversion rate optimization (CRO) and funnel diagnostics.
7. Experience managing high ad spends with consistent, predictable performance.
8. Excellent communication skills and the ability to manage stakeholders across creative, brand, and leadership teams.

YOU'LL STAND OUT IF YOU HAVE

1. Experience running performance marketing for a Shopify or similar D2C e-commerce stack.
2. A strong point of view on influencer / UGC-driven performance creatives — what works, what doesn't, and why.
3. Familiarity with GA4, Google Tag Manager, Google Search Console, and Microsoft Clarity.
4. A bias for action, ownership mentality, and hunger to grow a brand from the inside.

WHY JOIN US

1. Chance to work with a growing premium fashion brand.
2. Chance to scale Ad spends and Brand Visibility.

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