DRINKING SAFARI Beverages

B2B Channel Sales & Marketing Intern – Artisanal Beverages

Location: Gurugram – Gwal Pahari

Duration: 2 to 3 months (extendable based on performance)

Stipend: ₹12,000 – ₹15,000 per month + Sales Incentives

About Drinking Safari

Drinking Safari is an experiential food and beverage brand that has expanded into the artisanal beverages space.

With a focus on distinctive products, quality and a differentiated drinking experience, Drinking Safari is building a network of channel partners to take its beverage portfolio to consumers across relevant retail and hospitality outlets.

The Opportunity

We are looking for an energetic and commercially driven B2B Channel Sales & Marketing Intern to support the expansion of Drinking Safari’s artisanal beverage business.

This is a hands-on sales role involving market mapping, prospecting, partner acquisition, product pitching and relationship management.

The intern will work closely with the team to identify and onboard suitable distributors, retailers, restaurants, cafés, bars, hotels and other relevant channel partners .

This is an ideal chance for someone who wants to build practical experience in FMCG / F&B; sales, distribution, channel development and brand marketing .

Key Responsibilities

Channel Sales & Business Development

• Identify and map potential channel partners across Gurugram and the wider NCR market

• Build a database of distributors, wholesalers, retailers, restaurants, cafés, bars, hotels and other relevant outlets

• Conduct outbound calling, WhatsApp and email outreach to prospective channel partners

• Schedule meetings and product presentations with prospective partners

• Present Drinking Safari’s artisanal beverage portfolio and communicate product differentiation, commercial proposition and brand story

• Assist in negotiating commercial discussions and onboarding new channel partners





• Follow up consistently with prospects to convert leads into active accounts

• Maintain a structured pipeline of prospects, meetings, follow-ups and conversions

Market Development

• Identify high-potential neighbourhoods, markets and outlet clusters for product distribution

• Research competing beverage brands, pricing, product positioning and distribution strategies

• Identify gaps and opportunities within the local artisanal beverage market

• Track new outlets, restaurants, cafés, bars, hotels and retail formats entering the market

• Gather market intelligence and customer feedback to support sales and distribution strategy

Channel Partner Management

• Maintain regular communication with existing channel partners

• Track orders, repeat purchases and partner requirements

• Support the team in ensuring product availability and visibility at partner outlets

• Identify opportunities for increasing SKU penetration and repeat orders

• Build strong relationships with outlet owners, purchase managers, distributors and decision-makers

Sales & Marketing Support

• Support sampling and product-presentation initiatives for prospective partners

• Assist in developing channel-specific sales and marketing collateral

• Coordinate with the brand/content team on partner-focused marketing campaigns

• Identify opportunities for in-store, outlet-level and partner-led promotions

• Support activation of new channel partners and help create visibility for the brand at point of sale

Sales Reporting & Analytics





• Maintain an updated sales pipeline and channel partner database

• Track leads generated, meetings conducted, partners onboarded and orders converted

• Prepare weekly sales and market development reports

• Analyse conversion rates and identify the most productive acquisition channels

• Provide regular feedback on market response, pricing, competition and customer preferences

What Success Looks Like

• Consistent generation of qualified B2B leads

• New channel partners identified and onboarded

• Growth in the number of active outlets carrying Drinking Safari products

• Increased order conversion and repeat business

• Strong pipeline of distributors and retail / hospitality partners

• Actionable market intelligence on the artisanal beverage category

• Measurable contribution towards expanding Drinking Safari’s distribution footprint

Ideal Profile

• Energetic, confident and highly proactive

• Strong communication and relationship-building skills

• Comfortable with B2B sales, cold calling and field sales

• Willing to travel locally across Gurugram / Delhi NCR for meetings and market visits

• Commercially driven with a strong follow-up orientation

• Interest in F&B;, FMCG, beverages, consumer brands or startups

• Good understanding of basic sales concepts and lead generation

• Comfortable using Excel / Google Sheets, WhatsApp and basic CRM or sales tools

• Prior exposure to sales, business development, FMCG, F&B; or channel sales is an advantage

What You Will Get

• Hands-on experience in B2B sales and channel development

• Exposure to building a consumer beverage brand from an early stage

• Practical experience in distribution, retail and hospitality sales

• Direct exposure to distributors, retailers, restaurants, cafés, bars and other trade partners

• Opportunity to work closely with the founders and commercial team

📌 Sales Intern (Gurugram)
🏢 Drinking Safari
📍 Gurugram