Job Description:

- 1. Marketplace & Quick Commerce Media

- Own performance marketing across Amazon, Myntra, Nykaa, Flipkart, Blinkit, Zepto, Swiggy

- Instamart and other relevant platforms.

- Plan, execute and optimise PLA, Sponsored Product, Search, Display and other retail media

- formats.

- Independently manage 3-5 Cr+ annual media budgets, with ownership of spends, GMV,

- ROAS/ROI and growth.

- Develop monthly and annual media plans and allocate budgets across platforms, categories

- and SKUs based on business priorities.

- Continuously optimise campaigns to improve visibility, traffic, conversion and overall media

- efficiency.

- Identify why campaigns are under-spending or under-performing and take corrective action.

- Track search visibility, product ranking and share of search and identify opportunities to

- improve discoverability.

- Work closely with inventory and marketplace teams to ensure media investment is aligned

- with stock availability, size depth and demand.

- For quick commerce, manage performance at a city, cluster, dark-store and SKU level,

- ensuring media is focused on locations and products where there is sufficient availability.

- Evaluate offers, promotions, platform-funded opportunities and retail media placements based

- on incremental sales and profitability.

- Support launches across new platforms, cities and quick-commerce channels.

- 2. Product, Reviews & Conversion

- Analyse SKU and category performance to understand what is driving or limiting conversion.

- Identify whether performance issues are linked to pricing, offers, inventory, sizing, product

- content or customer reviews.





- Explore platform-compliant ways to improve ratings, review volume and quality, and work with

- relevant teams to address recurring customer feedback.

- Use customer behaviour and review insights to improve product pages and the overall

- shopping journey.

- Work with the wider team to ensure media, assortment, inventory, pricing and promotions are

- working together rather than in isolation.

- Identify opportunities to improve ratings and reviews, including exploring relevant platform-led

- initiatives and working with internal teams to address recurring customer feedback.

- 3. Data & Analytics

- Own regular performance reporting across marketplaces and quick commerce, tracking GMV,

- spends, ROAS/ROI, CTR, CPC, conversion, product views, ATC and other relevant funnel

- metrics.

- Use Amazon Pi, Myntra and other platform analytics tools, along with relevant data shared by

- marketplace and quick-commerce partners, to identify actionable insights.

- Use customer, category, SKU and platform data to make decisions on media allocation,

- assortment, inventory and promotions.

- Work with platform partners to leverage category benchmarks, search trends, audience

- insights and competitive intelligence.





- Go beyond reporting numbers - clearly identify what is working, what isn't and what we should

- do next.

- 4. Platform & Business Growth

- Build strong relationships with marketplace and quick-commerce account teams and

- proactively identify recent growth opportunities.

- Explore new advertising formats, high-impact placements and commercial opportunities that

- can drive incremental sales.

- Evaluate marketplace and quick-commerce investments based on incremental revenue,

- profitability and long-term business value.

- Stay updated on changes in retail media, platform capabilities, consumer behaviour and

- category trends.

- 5. CRM & Customer Engagement

- Work closely with marketplace and quick-commerce partners to identify and explore available

- CRM and customer engagement channels such as push notifications, email, WhatsApp, in-

- platform communication and targeted customer campaigns.

- Identify opportunities to use these channels to drive product discovery, conversion, repeat

- purchases and reactivation.

- Coordinate with the internal Marketing/CRM team to ensure messaging across partner channels

- is aligned with Carter's campaigns and brand communication.

- 6. Cross-functional Working

- Work closely with Marketing, Marketplace, Creative, Content, Inventory, Finance, Operations

- and CX teams.

- Ensure media plans are aligned with launches, inventory, pricing, promotions and overall

- business targets.

- Work with platform teams to resolve campaign, catalogue, inventory and visibility issues.

📌 AM Marketplace & Quick Commerce (Mumbai)
🏢 Acme Services Private
📍 Mumbai