Job Description

Role: Corporate Communication - Associate Business Manager

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Designation: Associate Business Manager

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Location: Mumbai

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Experience: 4-6 years

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Reporting To: Vice President

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Role Objective:

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The Brand Manager will be responsible for building and managing Puretech Digital’s brand presence across external and internal platforms. The role requires someone who can think strategically, plan content, write / structure communication, coordinate with multiple stakeholders, and ensure timely execution of brand marketing initiatives.

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This is not just an execution role. The candidate is expected to bring content thinking, ownership, initiative, and brand understanding to the table.

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Key Responsibilities

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1. Social Media Strategy & Calendar Ownership

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Own the content calendar for Puretech Digital’s Instagram and LinkedIn handles across:

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- Agency updates
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- Service-led content
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- Thought leadership
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- Trend reports
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- Work showcase/case studies
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- Culture content
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- Leadership content
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- Employee Value Proposition
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- Hiring / Employer Branding communication
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- Events, awards, and milestones
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The candidate should be able to plan monthly calendars with post ideas, formats, captions, references, and execution timelines.

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Develop content ideas, hooks, captions, carousel structures, reel concepts, and post narratives.

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The candidate should be able to write strong first drafts and structure content in a way that requires refinement, not complete reworking.

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2. Internal Communication

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Plan and execute internal communication initiatives such as:

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- Digitalogy
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- Spill the Beans
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- Growth Talks
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- Office screen communication
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- Culture-led posts
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- Employee engagement communication
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- Internal announcements and milestones
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The candidate will be expected to coordinate with PnC, leadership, internal teams, and design teams to ensure timely execution.

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3. Awards & Industry Recognition

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Track relevant industry awards, evaluate nomination opportunities, and share recommendations covering:

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- Award relevance
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- Entry fees
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- Deadlines
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- Eligible campaigns
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- Suggested categories
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- Required inputs
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- Submission timelines
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The candidate will also be responsible for coordinating entries, case study inputs, and submission requirements with internal teams.

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4. Creative Briefing & Quality Control

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Prepare clear briefs for design and video teams and review outputs before final approval.

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The candidate should check for:

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- Copy errors
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- Brand tone
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- Visual hygiene
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- Format correctness
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- Platform suitability
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- Alignment with brief
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- Basic design / content consistency
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5. Stakeholder Coordination

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Work closely with leadership, service heads, design, copy, video, social media, PnC, and business teams to collect inputs and close brand marketing deliverables.

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The candidate must be able to manage follow-ups, track dependencies, and proactively flag delays or blockers.

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6. Thought Leadership & Agency Positioning

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Support content that strengthens Puretech Digital’s position as a 360° digital agency across services such as:

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- · Social media
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- · Influencer marketing
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- · Performance marketing
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- · SEO / GEO
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- · ORM
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- · Branded content
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- · Creative solutions
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- · AI-led marketing
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- · Digital transformation
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7. Reporting & Learnings

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Track monthly performance across Puretech Digital’s social channels and share simple but practical learnings.

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Reports should include:

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· Best-performing posts

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· Weak-performing posts

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· Content learnings

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· Format learnings

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· Recommendations for the next month

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Required Skills

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· Strong written communication

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· Social media and content planning experience

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· Ability to structure ideas clearly

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· Good understanding of LinkedIn and Instagram content

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· Stakeholder management

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· Ownership and follow-through

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· Basic understanding of agency services

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· Ability to manage timelines and multiple projects

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· Eye for detail

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· Comfort with feedback and quick iterations

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Preferred Background

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· Digital agency / creative agency / integrated marketing agency experience

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· Experience managing brand social media pages

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· Experience in internal communication or employer branding

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· Exposure to awards, case studies, newsletters, or thought leadership content

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· Ability to work with leadership teams and cross-functional stakeholders

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Interested Candidates please share your resume with [email protected] with the subject line - Corporate Communication - ABM Role

📌 Corporate Communications Executive (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai