Job Description

Area Sales Manager – Franchise Expansion

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Location: Karnataka, India

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Company: Livspace

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Immediate joiners only

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Experience: 8–12 years of experience in franchise expansion, business development, channel sales, or partner acquisition.

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Languages: English, Hindi and Kannada is must

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n About U

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s
n Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. We deliver end-to-end interior solutions spanning modular kitchens & wardrobes, premium B2B solutions through Casantro, furniture, furnishings, false ceilings, décor, civil works, and mor

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e.Founded in 2015, Livspace has transformed the highly fragmented home interiors industry through innovation, technology, and execution excellence. With over 100,000 homes delivered, presence across 150+ cities, and 110+ Experience Centers, Livspace is on a mission to scale to 500+ franchise stores across Indi

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a.Backed by marquee investors, Livspace continues to redefine the interiors and modular ecosystem in Indi

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a.
n Role Overv

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iew
n The Area General Manager (AGM) – Franchise Expansion will be responsible for driving franchise partner acquisition and onboarding across Livspace Kitchens & Wardrobes and Casantro (premium kitchens and wardrob

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es).As the front-line business development leader, the AGM will identify high-potential markets, engage qualified prospects, convert franchise partners, and ensure smooth onboarding until store launch. This role demands strong business development capabilities, market understanding, stakeholder management,



and a high level of owners

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hip.
n Key Responsibil

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ities
n 1. Market Identification & Expansion St

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- rategyWork closely with the Regional Manager to identify high-potential Tier 2, Tier 3, and Tier 4 markets for franchise expa
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- nsion.Conduct on-ground market research to evaluate customer demand, competition, and commercial feasib
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- ility.Develop expansion strategies aligned with regional business
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goals.2. Lead Generation & Prosp

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- ectingIdentify and qualify prospective franchise partners across target ma
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- rkets.Build a solid pipeline of potential partners with relevant financial capability and business a
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- cumen.Network extensively with entrepreneurs, channel partners, and industry stakeho
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lders.3. Partner Engagement & Conv

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- ersionConduct business presentations and franchise opportunity discussions with prospective par
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- tners.Present Livspace and Casantro business models with clear ROI and growth pote
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- ntial.Drive commercial discussions, negotiations, and franchise agreement clo
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sures.4. Onboarding & Store Launch S

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- upportSupport franchise partners through agreement signing, documentation, and onboarding proc
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- esses.Coordinate with internal teams including design, operations, branding, training, and install
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- ation.Ensure timely execution and launch readiness of franchise s
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tores.5. Performance Management & Rep

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- ortingAchieve monthly and quarterly franchise acquisition ta
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- rgets.Maintain accurate reporting on prospect funnel, conversion metrics, and onboarding s
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- tatus.Collaborate with the Franchise Expansion leadership team for execution planning and business re
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views.
n Key Result Areas

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- (KRAs)
n Number of franchise partners on
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- boarded.Prospect-to-franchise conversio
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- n ratio.Timely completion of onboarding and store l
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- aunches.Quality and long-term sustainability of franchise partn
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- erships.Regional expansion growth aligned with business
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targets.
n Desired Candidat

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- e Profile
n Bachelor’s degree in Business, Marketing, or related field. MBA
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- preferred.8–12 years of experience in franchise expansion, business development, channel sales, or partner ac
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- quisition.Proven experience in achieving aggressive expansion or sale
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- s targets.Strong exposure to interiors, modular furniture, building materials, laminates, tiles, or related industries
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- preferred.Excellent communication, negotiation, and presentati
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- on skills.Strong networking and relationship management cap
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- abilities.High willingness to travel extensively across Karnataka and assigned te
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rritories.

📌 Area Sales Manager (Karnataka)
🏢 LivSpace
📍 Karnataka