Job Description

We are not looking for someone to make more content.

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We are looking for someone who can make better content.

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Diamond Atelier is a New York–headquartered lab-grown diamond company with operations across New York, Mumbai, Delhi, and Surat.

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Diamond Forest is our diamond jewelry brand in Current York.

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We are building an ambitious in-house creative operation around the brand, and we're looking for an Assistant Creative Director who can help take the work from good to exceptional.

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Someone who looks at a campaign and asks:

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Why does this look like this?

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Could the frame be stronger?

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Could the styling be more unexpected?

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Could the light tell more of the story?

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Could the edit have more tension?

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Could we make this feel like a world instead of an advertisement?

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If you think like that, keep reading.

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THE ROLE

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You will work across concept, art direction, photography, film, styling, social content and campaign production.

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This is not a desk-only creative role.

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You will be involved in the work — developing ideas, building references, preparing shoots, working with the production team, being on set, reviewing footage, challenging executions and helping take the final output to a significantly higher level.

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We want someone who can take a creative thought from:

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“What if we did this?”

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to:

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“This is exactly how we're going to make it.”

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WHAT YOU'LL DO

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Creative Direction

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- Develop concepts that go beyond conventional jewelry advertising
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- Translate abstract ideas into clear visual executions
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- Build moodboards, reference decks, shot concepts,



styling directions and visual treatments
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- Push concepts until they have a distinct point of view
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- Develop ideas for campaigns, social films, editorials, product stories and brand storytelling
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Art Direction & Production

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- Participate in pre-production from concept through execution
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- Work closely with photographers, cinematographers, stylists, set designers, editors and production teams
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- Help define composition, camera language, styling, props, locations, movement and overall visual treatment
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- Be deeply involved on set — not watching from the sidelines
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- Know when something is working and, more importantly, when it isn't
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- Help solve creative problems in real time
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- Review selects, edits and final outputs and push them further
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Content

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- Develop ideas for Instagram, campaigns, website, launch content and brand films
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- Understand the difference between content that fills a feed and content that builds a luxury brand
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- Help create a recognizable visual language across stills and motion
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- Think in sequences, narratives, visual hooks and storytelling — not just individual posts
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- Find new ways to make jewelry feel desirable, emotional and culturally relevant
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Creative Standards

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- Study the best work coming out of global luxury, fashion, jewelry, beauty and culture
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- Bring new visual references and creative thinking into the team
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- Challenge predictable ideas and executions
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- Maintain a high bar for composition, styling, lighting, typography, editing and overall visual quality
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- Help ensure every piece of communication feels intentional and unmistakably Diamond Forest
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📌 Assistant Creative Director (Mumbai)
🏢 Diamond Atelier
📍 Mumbai