Job Description

A BIT ABOUT US

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Appknox is one of the top Mobile Application Security companies, recognized by Gartner and G2. We are a profitable B2B SaaS startup headquartered in Singapore, with our team working from Bengaluru.

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Our primary goal is to help businesses and mobile developers secure their mobile applications while maintaining delivery speed and enabling high-quality security testing.

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Appknox has helped secure mobile applications for Fortune 500 companies and major brands across India, South-East Asia, the Middle East, the US, and Europe. We have secured 300+ enterprises globally and continue to expand rapidly across international markets.

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We are a 75+ member team of passionate individuals working to make an impact and helping some of the biggest companies globally. We operate in a highly collaborative, fast-paced environment where ownership and execution matter.

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If you have what it takes to be part of the team, we’d love to speak with you.

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Role Overview

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Appknox is expanding its international business across the US and European markets and is looking for a high-performing Sales Development Representative (SDR) based in Bangalore to build and qualify outbound pipeline across these regions.

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This role is focused on outbound-led pipeline creation for mid-market and enterprise customers, selling into security, engineering, and technology leadership.

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You will work closely with Account Executives to:

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- Open new logos
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- Penetrate target accounts
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- Identify and engage the right stakeholders
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- Create qualified sales opportunities
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- Convert early conversations into revenue-ready pipeline
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This is a high-ownership, hands-on outbound role for someone comfortable with multi-channel prospecting, cold calling, direct engagement with international buyers, and working consistently in US or European time zones.

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You may be aligned primarily to either the US or Europe , based on business requirements and your market experience.

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Key Responsibilities

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Outbound Pipeline Generation

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- Own outbound pipeline creation across assigned US or European accounts and territories.
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- Prospect into defined ICPs, including:
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- CISOs
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- Heads of Application Security
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- Security Leaders
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- Security Architects
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- Engineering Leaders
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- Technology Decision Makers
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- Execute high-quality, multi-channel outbound campaigns using:
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- Cold calling
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- Personalized email
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- LinkedIn
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- Account-based prospecting
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- Other relevant sales engagement channels
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- Identify target accounts, map buying committees, and build relationships with relevant stakeholders.
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Qualification & Handover

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- Qualify prospects based on:
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- Business use case
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- Pain points
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- Urgency
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- Stakeholder alignment
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- Buying intent
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- Potential fit with Appknox
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- Partner closely with Account Executives to ensure clean, context-rich opportunity handovers .
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- Help ensure qualified opportunities progress efficiently through the sales cycle.
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Market-Specific Outreach

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- Tailor messaging based on region, industry, buyer persona, and security maturity .
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- Understand differences in buying behaviour across US and European markets.
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- For European markets, adapt outreach based on country, regulatory environment, GDPR considerations, and sector-specific compliance requirements .
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- Continuously refine messaging based on response rates, conversion data, objections,



and prospect feedback.
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- Develop an understanding of the competitive landscape and common security challenges within assigned territories.
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Marketing & Sales Collaboration

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- Work closely with Marketing to follow up on campaigns and improve lead quality.
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- Share insights from prospect conversations to improve:
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- ICP definition
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- Messaging
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- Target account selection
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- Campaign effectiveness
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- Collaborate with Account Executives on account strategy and opportunity creation.
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Execution & Reporting

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- Maintain strong CRM hygiene with accurate activity, prospect, and pipeline tracking.
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- Follow defined sequences and maintain disciplined follow-ups.
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- Consistently meet or exceed weekly and monthly targets for:
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- Outbound activity
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- Meetings booked
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- Qualified opportunities
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- Pipeline generated
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- Conversion rates
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- Handle objections effectively and continuously improve prospecting performance.
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Requirements

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Experience

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- 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
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- Prior experience selling or prospecting into international markets is required , particularly the US and/or Europe.
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- Experience selling into the US market from India is strongly preferred for US-focused roles.
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- Experience selling into European markets from India is strongly preferred for Europe-focused roles.
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- Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.
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Track Record

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- Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
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- Demonstrated success working closely with Account Executives in a quota-driven environment.
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- Strong understanding of outbound sales motions and pipeline generation.
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Prospecting Skills

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- Strong cold-calling, email outreach, and social-selling skills.
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- Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
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- Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.
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Communication

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- Excellent spoken and written English.
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- Clear, confident, concise communication suited to international buyers.
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- Comfortable communicating with senior technical and business stakeholders.
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- For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
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- Exposure to European business communication styles and buying behaviour is an advantage.
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Market Understanding

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- Understanding of B2B SaaS buying cycles and enterprise sales processes.
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- Familiarity with security, technology, or engineering buying personas is preferred.
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- For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
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- For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.
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Organization & Ownership

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- Strong time-management and prioritization skills.
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- Highly disciplined approach to prospecting, follow-ups, sequencing, and CRM management.
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- Ability to work independently and take ownership of pipeline generation.
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- Comfortable working in a hybrid setup while managing international time zones.
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Tools & Technology

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- Hands-on experience with CRM systems such as Salesforce, HubSpot, or equivalent .
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- Familiarity with:
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- LinkedIn Sales Navigator
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- Sales engagement/sequencing platforms
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- Prospecting and intent-data platforms
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- CRM and sales analytics tools
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Territory-Specific Expectations

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Depending on the assigned territory:

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US Market

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- Work primarily in US-aligned working hours .
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- Prospect into mid-market and enterprise accounts across relevant US industries.
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- Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
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- Prior experience with US outbound prospecting from India is strongly preferred.
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European Market

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- Work primarily in European-aligned working hours .
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- Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms .
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- Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
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- Additional European language skills such as German, French, or Spanish are a strong plus.
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Growth Path

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High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.

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Interview Process

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- Round 0: Profile Evaluation – HR
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- Round 1: Interview with Sales Team
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- Round 2: Assignment
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- Round 3: Interview with Head of Sales
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- Round 4: Final HR Round
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Compensation

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Competitive base salary plus performance-based commission tied to pipeline and revenue generated.

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Why Join Us?

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Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally . Gain exposure to international sales strategies and work with customers across multiple industries and markets.

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Learning & Growth: Access continuous development opportunities through on-the-job learning, qualified courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

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Flexible Culture: Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

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Competitive Compensation: A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

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Benefits & Wellbeing: Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

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Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You’ll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.

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Ready to secure the future of mobile apps?

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If you’re a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales , we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe .

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📌 Sales Development Representative EU/US Region (Bengaluru)
🏢 Appknox
📍 Bengaluru