Job Description

Roles & Responsibilities

N

1. n
2. Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding. N
3. Experience managing AppCampaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360. N
4. Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions. N
5. Collaborate with internal teams to ensure implementation of tracking mechanisms. N
6. Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads. N
7. Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies. N
8.



Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives. N
9. Communicate with clients/POCs to keep them updated on campaign performance against predefined goals. N
10. Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting. N
11. Plan, execute, and manage programmatic campaigns. N
12. Understand performance across digital platforms. N
13. Preferably have experience working on performance-based campaigns. N

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Primary Skills (Mandatory)

N

1. n
2. Programmatic Buying (Intermediate) N
3. Experience working on DV360 N
4. DV360 Certifiedn

N

Secondary Skills (Optional)

N

1. n
2. Google Campaign Manager (Intermediate) N
3. Marketingn

📌 Group Head- Programmatic Buying (India)
🏢 LS Digital Group
📍 India