Job Description

Media Planner – Vzy

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Function: Marketing / Media

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Brand: Vzy – App & TV

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Reports to: Head of Marketing

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Location: Noida

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Employment Type: Full-time

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About the Role

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Vzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions.

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We are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies.

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This is not a media coordination role. The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign.

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The role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.

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What You Will Own

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Media Planning & Strategy

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- Build media plans for Vzy App and Vzy TV across brand launches, product campaigns, content moments and tactical initiatives.
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- Translate campaign objectives and consumer cohorts into clear media strategies.
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- Recommend the right mix of channels based on the consumer journey rather than following standard media templates.
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- Help determine the role of each medium across awareness, consideration, traffic, app acquisition and conversion.
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- Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms.
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- Work closely with Brand and Growth teams to ensure media strategy supports the larger business and communication objective.
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Digital & Performance Media

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- Have a solid working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems.
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- Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conversion.
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- Work closely with the performance marketing team to understand what is driving installs, subscriptions and consumer acquisition.
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- Help connect upper-funnel brand media with lower-funnel performance activity rather than operating them as completely separate ecosystems.
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- Identify opportunities to retarget, build audiences and improve consumer journeys across platforms.
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TV, Video & Connected Media

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- Understand television planning fundamentals including reach, frequency, GRPs, channel mix, markets, genres and audience cohorts.
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- Build video strategies across television, YouTube, OTT and connected-TV environments.
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- Identify the appropriate role of traditional television versus digital video for different Vzy audiences.
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- Evaluate opportunities around sports, entertainment properties, content partnerships and high-impact media moments.
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- Develop media approaches that reflect changing consumption across linear TV, OTT and connected screens.
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Audience & Consumer Planning

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- Work with research, first-party data and platform insights to develop clear target audience definitions.
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- Translate Vzy's consumer cohorts into actionable media audiences.
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- Understand differences between traditional TV consumers, hybrid OTT + TV consumers and digital-first audiences.
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- Identify where different consumer cohorts spend their time and how Vzy should reach them.
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- Continuously identify emerging media consumption patterns and platforms relevant to Vzy.
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Campaign Planning & Execution

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- Work with Brand teams from the briefing stage to ensure media thinking is built into campaigns early.
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- Develop campaign phasing, market prioritisation and channel allocation recommendations.
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- Coordinate with media agencies to ensure timely planning, buying and campaign deployment.
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- Track campaign delivery against approved plans and identify deviations early.
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- Work closely with internal and external stakeholders across creative, digital, performance and media.
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Media Agency Management

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- Be the primary day-to-day internal counterpart for the media agency.
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- Write clear media briefs with campaign objectives, audiences, markets and expected outcomes.
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- Evaluate agency recommendations rather than simply forwarding them internally.
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- Question assumptions around media mix, reach, frequency, pricing and platform selection.
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- Push agencies to bring sharper insights, newer opportunities and stronger optimisation recommendations.
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- Ensure media recommendations remain connected to Vzy's consumer and brand strategy.
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Measurement & Optimisation

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- Build transparent measurement frameworks before campaigns go live.
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- Track campaign performance across channels and create regular campaign scorecards.
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- Analyse planned versus delivered reach, impressions, frequency, video completion, traffic and other relevant metrics.
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- Identify what is working and recommend changes during campaigns rather than waiting for post-campaign reports.
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- Work with research and digital teams to understand campaign impact on awareness, consideration, traffic, acquisition and other brand/business indicators.
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- Build learnings from every campaign into subsequent media plans.
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Competition & Media Intelligence

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- Track competitor media activity across OTT, television, consumer technology and entertainment categories.
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- Monitor spends, share of voice, platform choices,



creative formats and major media properties.
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- Track new media formats, platforms and consumer behaviour shifts.
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- Identify opportunities where Vzy can gain disproportionate visibility without simply outspending competition.
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- Bring relevant media trends and interesting global or Indian case studies into marketing discussions.
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Media Governance

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- Maintain visibility on campaign media budgets, utilisation and deployment.
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- Track approved plans versus actual delivery.
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- Work with agencies and internal teams on media documentation, reporting and campaign closures.
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- Build simple dashboards that allow the marketing team to understand where money is being deployed and what it is delivering.
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- Ensure campaign data and learnings are maintained internally rather than remaining only with agencies.
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What We Are Looking For

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- 3–4 years of experience in media planning, digital media or integrated media.
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- Experience either within a strong media agency or an in-house media/marketing team.
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- Strong understanding of both digital and traditional media planning.
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- Comfortable working with numbers, data and campaign analytics.
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- Ability to understand a media plan independently and question the assumptions behind it.
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- Strong understanding of digital platforms including Meta, Google and YouTube.
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- Working knowledge of television planning, digital video, OTT and connected-TV ecosystems.
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- Ability to translate a marketing objective into an actionable media approach.
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- Comfortable working simultaneously across multiple campaigns and stakeholders.
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- Strong presentation and communication skills.
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Good to Have

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- Experience with an OTT, app, subscription, D2C, consumer-tech, media or entertainment business.
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- Experience planning campaigns across both television and digital.
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- Exposure to app acquisition and performance marketing.
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- Understanding of media research and planning tools such as BARC, Comscore, Similarweb, TAM or other industry tools.
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- Exposure to sports and entertainment media planning.
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- Experience working on large-scale consumer launches.
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The Kind of Person Who Will Do Well Here

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Someone who doesn't look at a media plan and ask, "Has the agency approved this?" They ask, "Why are we spending here, who exactly are we reaching, and what are we expecting this channel to do?"

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Someone who is equally comfortable discussing a television reach curve, a YouTube audience, a Meta campaign or an OTT partnership.

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Most importantly, someone who wants to understand media, not merely manage it. We need someone who understands media planning as a business and consumer problem, not merely someone who chases agencies for plans and releases. Given Vzy has App + TV, this person needs to be comfortable across digital/performance, TV, connected TV, OTT/video, outdoor and measurement.

📌 Media Planning Manager (Noida)
🏢 VZY
📍 Noida