Job Description

Role Overview

n

We are looking for a Design Lead – Digital Production / Video Adaptation to lead the design and adaptation of digital video content across multiple formats, markets, channels, and campaign requirements.

n

The role combines creative design expertise, video adaptation, production excellence, and team leadership. The ideal candidate should be able to translate master creative assets into high-quality, platform-ready adaptations while maintaining brand consistency and creative intent.

n

Key Responsibilities

n

n
- Lead the design and adaptation of digital video assets across multiple formats, channels, markets, and languages.
n
- Translate master creative concepts into multiple video adaptations, cut-downs, resizes, aspect ratios, and localized versions.
n
- Ensure all adaptations remain consistent with brand guidelines, creative intent, typography, layouts, imagery, motion, and visual identity.
n
- Review and provide creative direction on video adaptation work produced by the team.
n
- Lead and mentor a team of designers, video editors, motion designers, and production artists.
n
- Work closely with Producers, Project Managers, Creative teams, and Account teams to understand project requirements, creative briefs, timelines, deliverables, and stakeholder expectations.
n
- Manage high-volume production requirements while maintaining quality, accuracy, and turnaround timelines.
n
- Establish and maintain design and production standards, templates, workflows, and best practices.
n
- Identify opportunities to improve adaptation processes through templates, automation, AI-enabled tools, and production efficiencies.
n
- Conduct quality checks on final creative assets before delivery.
n
- Ensure all assets meet required technical specifications, brand guidelines, and quality standards.
n
- Support localization and versioning requirements across different markets and languages.
n




- Manage multiple projects and priorities simultaneously in a fast-paced production setting.
n
- Provide regular creative and technical feedback to team members and support their professional development.
n
- Collaborate with internal and global teams to resolve creative, technical, and production challenges.
n

n

Required Skills & Experience

n

n
- 8–12+ years of experience in digital design, video production, creative adaptation, or digital content production.
n
- Strong experience in video adaptation and digital content production within an agency, production studio, advertising, or creative environment.
n
- Strong understanding of video formats, aspect ratios, resolutions, codecs, frame rates, and technical specifications.
n
- Excellent knowledge of Adobe Creative Cloud, particularly:
n
- Adobe After Effects
n
- Adobe Premiere Pro
n
- Adobe Photoshop
n
- Adobe Illustrator
n
- Strong understanding of motion design, typography, composition, visual hierarchy, transitions, and storytelling.
n
- Experience working with master creatives and adapting them into multiple digital formats.
n
- Ability to interpret creative briefs and translate them into production-ready outputs.
n
- Strong understanding of brand guidelines and ability to maintain consistency across high-volume adaptations.
n
- Experience managing, mentoring, or leading creative/design teams.
n
- Strong attention to detail and commitment to quality.
n
- Excellent communication and stakeholder-management skills.
n
- Ability to work under tight deadlines and manage multiple priorities.
n

n

Good to Have

n

n
- Experience working with global brands and international markets.
n
- Experience in high-volume digital production environments.
n
- Knowledge of AI-based creative and video tools and production automation.
n
- Experience with localization and multilingual video adaptation.
n
- Understanding of digital advertising and creative production requirements.
n
- Experience working with DAM, workflow, or content production platforms.
n
- Agency, creative production, or post-production experience is preferred.
n

n

📌 Design Team Lead (Bengaluru)
🏢 Publicis Production
📍 Bengaluru