Job Description

Location: Goa

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Job Type: Full-Time

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Company: Sister Company of Pythal

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Industry: Real Estate

About the Role n

We are looking for a Digital Marketing & Sales Executive who can take responsibility for both generating qualified real estate leads through digital channels and converting those leads into property sales .

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This is a performance-focused role for someone who understands digital marketing but is equally confident speaking with customers, following up on enquiries, arranging site visits and working towards sales closures.

Key ResponsibilitiesDigital Marketing & Lead Generation n

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- Plan and execute digital marketing campaigns for real estate projects and properties .
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- Manage Meta Ads (Facebook & Instagram) and Google Ads for lead generation.
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- Identify and target the right customer segments based on location, budget and property requirements.
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- Monitor campaign performance, CPL, lead quality, conversions and advertising spend .
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- Coordinate property creatives, Reels, videos, listings and campaign content.
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- Manage and optimise listings across relevant real estate portals and digital platforms .
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- Support social media marketing and maintain a consistent online presence for projects.
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- Track leads from different marketing channels and identify which campaigns generate genuine sales opportunities.
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Sales & Lead Conversion nn
- Handle incoming property enquiries generated through digital campaigns, portals and other sources.
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- Understand each customer's budget, preferred location, property requirements and purchase intent .
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- Qualify leads and maintain systematic follow-ups through calls, WhatsApp and other channels.
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- Explain project details, pricing, payment plans,



amenities and property specifications clearly.
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- Schedule and coordinate property presentations and site visits .
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- Follow up after site visits and actively work towards negotiation, booking and closure .
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- Maintain accurate lead status and follow-up records in the CRM or lead management system .
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- Build relationships with prospective buyers and maintain communication throughout the sales process.
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- Achieve defined monthly lead, site-visit and sales targets .
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Requirements nn
- Previous experience in digital marketing, sales or lead generation , preferably within real estate.
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- Hands-on knowledge of Meta Ads and Google Ads .
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- Good understanding of lead funnels, targeting, remarketing and campaign optimisation.
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- Strong communication, follow-up and customer-handling skills.
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- Comfortable with sales calls, customer meetings, site visits and negotiations .
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- Ability to work with targets and take ownership of leads from generation to conversion .
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- Basic knowledge of CRM systems, Excel/Google Sheets and lead reporting.
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- Valuable understanding of social media and digital content.
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Added Advantage nn
- Previous Goa real estate sales or marketing experience .
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- Existing understanding of the Goa property market and buyer profiles.
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- Experience with property portals and real estate CRM platforms.
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- Proven record of generating and converting digital leads.
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- Knowledge of real estate performance marketing and remarketing campaigns.
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What We’re Looking For nn
- Someone who understands that generating a lead is only the beginning . The right candidate should be able to market a property effectively, identify serious buyers, build trust through consistent follow-up and take the enquiry all the way to a successful sale.
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📌 Digital Marketing & Sales Executive- Real Estate (Tiswadi)
🏢 Pythal
📍 Tiswadi