Job Description

We're looking for our first dedicated marketing hire to own how our B2B product shows up in the world — primarily through organic content on X and Instagram (and wherever else our buyers actually hang out). This isn't a "post 3 times a week and check the box" role. You'll shape our voice, build an audience from the ground up, and turn content into a real growth channel.

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Paid ads exist as a secondary lever. Organic is the main game.

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You'll work directly with the founders, sit close to the product, and have the freedom (and responsibility) to figure out what works.

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What you'll do

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- Own our presence on X and Instagram end-to-end — strategy, writing, posting, engaging, iterating
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- Develop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewards
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- Ghostwrite and amplify content for the founders (a big part of B2B organic growth is founder-led)
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- Talk to customers regularly — sit in on sales calls, read support tickets, understand the buyer deeply enough to write things that actually resonate
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- Experiment constantly. Track what's working. Double down on it.
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- Use paid sparingly to amplify organic posts that are already proving themselves
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- Help us figure out which other channels (LinkedIn, YouTube, newsletters, communities) are worth expanding into
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What we're looking for

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- 2–5 years of experience in content, social, or growth marketing
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- Proof you've done this before — you've personally grown a B2B product, brand, or your own account from near-zero to a real, engaged audience. We want to see the actual posts, threads, and numbers.
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- You write well in public. This is non-negotiable. Send us links to things you've written that you're proud of.
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- You have taste. You can name your favorite B2B accounts on X and articulate what makes them good.
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- Founder energy. You're excited to learn the product deeply, talk to customers, and own outcomes — not just execute a content calendar someone else built.
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- Comfort being on camera or ghostwriting for those who are. One of these has to be true.
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Nice to have

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- Experience with B2B SaaS specifically
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- A personal audience on X, LinkedIn, or YouTube
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- Basic comfort with design tools (Figma, Canva) and short-form video editing
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- Familiarity with paid social as an amplifier (not a primary skill, but helpful)
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📌 Content Marketer (Bengaluru)
🏢 Tipstat®
📍 Bengaluru