Paid Ads SpecialistOur Company: Let's Get Acquainted

Alyne is driven by the conviction to empower our clients through meticulously crafted digital solutions that yield exponential outcomes. We're committed to providing a top-notch digital marketing experience, focusing on building strong brands, fostering engagement, and putting customers first.

We are proud to be an employee-centric company, valuing the well-being and growth of our team members. Our commitment extends beyond our clients to ensure our employees are supported, nurtured, and empowered to thrive in a collaborative and innovative environment.

Job Details

Location: Remote

Employment Type: Contractual – 4 Months

Salary: ₹40,000/month

Timing: 5:00 PM – 2:00 AM IST

Experience: 2+ years

The Paid Ads Specialist/Expert will be responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across various digital platforms.

This is a hands-on role where the candidate will independently manage campaigns for different clients across different channels. The ideal candidate should have strong analytical skills, a data-driven approach, and the ability to optimize campaigns to achieve measurable business results.

WE ARE LOOKING FOR A PAID ADS EXPERT WHO CAN GENERATE SALES AND LEADS FOR THE USA MARKET and not someone who has only generic digital marketing or social media marketing experience.

Strong hands-on experience with Google Ads is the primary requirement for this role.

Key ResponsibilitiesPaid Advertising Strategy

- Develop and execute paid advertising strategies aligned with client goals and target audiences.
- Identify key performance indicators (KPIs) and set measurable objectives for each campaign.
- Conduct audience research and segmentation to optimize targeting and messaging.
- Develop strategies focused on generating quality leads, conversions, and sales.

Campaign Management
- Create, launch, manage, and optimize Google Ads campaigns independently.
- Conduct keyword research, campaign structuring, ad copy optimization, bid management,



and budget allocation.
- Monitor campaign performance regularly and make data-driven adjustments.
- Implement A/B testing strategies to improve ad performance and conversion rates.
- Manage budgets effectively to maximize ROI and achieve campaign objectives.
- Identify opportunities to improve campaign efficiency, lead quality, and conversion performance.

Ad Creative Development
- Collaborate with the creative team to develop compelling ad creatives, including copy, imagery, and video content.
- Provide recommendations for ad copy and creative based on campaign performance.
- Ensure ad creatives align with brand guidelines and resonate with the target audience.

Analytics and Reporting
- Analyze campaign performance metrics such as CTR, CPC, conversion rate, CPL, CPA, and ROAS.
- Generate regular reports to track campaign performance against KPIs.
- Identify trends, opportunities, and areas for improvement based on campaign data.
- Provide actionable insights and recommendations for campaign optimization
- .

Additional RequirementsInternational Client Experience
- Demonstrated experience running paid advertising campaigns for international clients, particularly the USA market.
- Solid understanding of the US audience, market behavior, and campaign targeting.

Lead Generation & Sales
- Proven track record of generating high-quality leads and/or sales through paid advertising.
- Ability to work toward aggressive conversion and performance goals.
- Strong understanding of lead quality, conversion rates, CPL, CPA, and ROAS.

Diverse Industry & Agency Experience
- Experience working across different industries and client accounts.




- Agency or multi-client experience is preferred.
- Ability to adapt paid advertising strategies according to different client objectives.

Advanced Tracking Implementation
- Hands-on experience with Google Analytics (GA4) and Google Tag Manager (GTM).
- Experience setting up and monitoring Google Ads conversion tracking.
- Knowledge of tracking pixels/tags and conversion events for campaign optimization.

Reporting & Dashboards
- Ability to analyze campaign performance and create clear performance reports.
- Experience with Looker Studio or similar reporting/dashboard tools is an advantage.

-

Qualifications

- 2+ years of hands-on experience in Paid Advertising/Performance Marketing.
- Strong proficiency in Google Ads is mandatory.
- Proven experience independently managing Google Ads campaigns from setup through optimization and reporting.
- Experience generating leads and/or sales through Google Ads.
- Experience managing campaigns targeting the USA market is highly preferred.
- Solid knowledge of Google Ads campaign structure, keyword research, bidding strategies, audience targeting, and optimization.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Google Ads certification is a plus.
- Experience with GA4, Google Tag Manager, and conversion tracking is preferred.
- Ability to work independently in a fast-paced, results-oriented environment.

Added Advantage

Experience with other paid advertising platforms will be an added advantage, including:

- Meta Ads / Facebook Ads
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Display Advertising
- Other relevant paid advertising platforms

Strong hands-on Google Ads experience is the primary requirement.

Benefits

- Competitive salary
- Paid time off and holidays
- Professional development opportunities

and written communication skills

📌 Paid Ad's Specialist (Gurugram)
🏢 Alyne Group
📍 Gurugram