ROLE OVERVIEW
The Performance Marketing Lead will own Orimii’s D2C growth engine end-to-end, from traffic
acquisition to on-site conversion and revenue. This role goes beyond running ads; it requires
strong ownership of the website, funnels, and performance metrics that drive Orimii’s D2C
business.
You will work closely with brand, creative, tech, and e-commerce teams to ensure the website
performs as a high-conversion, insight-led sales channel.
KEY RESPONSIBILITIES
1. Performance Strategy & Growth
• Own performance marketing across Meta, Google, and other paid channels
• Drive scalable revenue growth while maintaining healthy CAC and ROAS
• Build and optimise full-funnel strategies (TOF - MOF - BOF)
2. D2C Website & Funnel Ownership
• Own Orimii’s D2C website performance as a primary revenue channel
• Optimise landing pages, PDPs, checkout flows, and site navigation for conversion
• Work with tech / product teams on site improvements, speed, UX, and CRO
• Lead A/B testing for creatives, pages, offers, and funnels
3. Conversion Rate Optimisation (CRO)
• Identify drop-offs across the funnel and implement fixes
• Improve metrics like CVR, AOV, bounce rate,



and retention
• Align messaging across ads, website, post-purchase
4. Creative & Brand Collaboration
• Translate performance insights into creative and messaging direction
• Work closely with brand and content teams to ensure ads stay on-brand and compliant
• Balance performance efficiency with Orimii’s trust-first brand voice
5. Analytics, Attribution & Reporting
• Own dashboards and reporting for D2C performance
• Track CAC, LTV, ROAS, CVR, repeat rate, and cohort performance
• Use insights to guide budget allocation and strategy
6. Channel & Stakeholder Management
• Coordinate with agencies, freelancers, and internal teams
• Set clear KPIs and review performance regularly
• Act as the single point of accountability for D2C performance
WHAT SUCCESS LOOKS LIKE:
• Consistent D2C revenue growth with improving efficiency
• A high-performing website that converts traffic into loyal customers
• Transparent performance insights guiding business decisions
Should have experience of handling mothly budget of Rs.40lakhs+

📌 Performance Marketing Lead (Kolkata)
🏢 RSH Global
📍 Kolkata