Key Responsibilities

- Generate B2B leads through LinkedIn, email campaigns, databases, and web research.
- Identify and target relevant decision-makers and key stakeholders.
- Conduct lead qualification based on business requirements and buying intent.
- Classify leads into MQL, HQL, and SQL based on defined criteria.
- Qualify prospects using the BANT framework – Budget, Authority, Need, and Timeline.
- Conduct outbound calls, cold emails, and LinkedIn outreach.
- Research accounts and identify potential business opportunities.
- Nurture prospects and follow up regularly to move them through the sales funnel.
- Hand over qualified SQLs to the Business Development/Sales team.
- Maintain accurate lead information and activity in the CRM.
- Track lead-generation metrics including lead volume, qualification rate, meetings booked, and conversions.
- Achieve monthly lead-generation and qualified-meeting targets.
- Coordinate with the Marketing and Sales teams to improve lead quality and conversion.

📌 Lead Generation Executive (India)
🏢 TechnologyCounter
📍 India