About the Opportunity
A fast-scaling D2C-focused consultancy helping global brands launch, scale, and dominate in India’s digital commerce ecosystem, we specialize in end-to-end Shopify store optimization, performance marketing, and conversion rate mastery. We blend data-driven experimentation with creative storytelling to turn traffic into transactions—for ambitious brands targeting Indian consumers with precision, speed, and ROI focus. Role & Responsibilities
Own the full-funnel performance marketing strategy across Meta, Google, TikTok, and Shopify channels—driving scalable, profitable customer acquisition.
Build, automate, and optimize UTM-tagged campaigns using Shopify flows, Klaviyo, Meta Ads Manager, Google Ads, and TikTok Ads Manager.
Design A/B tests for creatives, audiences, and offers—leveraging Shopify analytics and GA4 to refine CAC, ROAS, and LTV metrics weekly.
Lead retargeting and cart-abandonment sequences via Shopify Email + Meta Pixel + Google Remarketing, reducing drop-off and increasing recovery rates.




Partner with creatives and devs to rapidly iterate landing pages, product pages, and checkout experiences using Shopify themes (Dawn, Turbo) and apps like PageFly or Shogun.
Present clear, actionable performance dashboards to clients using Looker Studio or Power BI—highlighting wins, bottlenecks, and scaling prospects.

Skills & Qualifications
Must-Have
Shopify Ads
Meta Ads Manager
Google Ads
GA4
Klaviyo
UTM Tracking
ROAS Optimization
Shopify Theme Customization

Preferred
TikTok Ads
Looker Studio
PageFly or Shogun

Benefits & Culture Highlights
Work with global D2C brands launching in India—learn how global strategies adapt to local buying behaviors.
Performance-based bonus structure with clear KPIs and rewards for hitting ROAS & growth targets.
In office hybrid culture in India with quick-paced, experiment-driven energy—perfect for growth hackers who love shipping fast and learning faster.

📌 C Shopify Performance Marketing Manager Upto 50k New Delhi (India)
🏢 Beyond Border Consultants
📍 India