Campaign Management & Lead Generation: Design and execute targeted marketing initiatives across digital channels (SEO, social media, email, PPC) to capture high-intent leads for the sales funnel.
Prospecting & Sales Execution: Qualify incoming marketing leads, conduct outbound outreach, present product demos, and negotiate terms to close deals.
Content & Brand Development: Produce promotional messaging, case studies, pitch decks, and collateral aligned with key customer pain points and brand strategy.
Customer Relationship Management: Maintain clean pipeline records in CRM tools (HubSpot, Salesforce), track interactions, and nurture ongoing client relationships to maximize customer lifetime value.
Market Research & Analytics: Analyze market trends, competitor positioning, and campaign performance metrics (CAC, ROI, conversion rates) to optimize sales tactics and strategy.