We are looking for an Area Sales Manager – B2B Frozen Foods to drive sales growth and market expansion across Hyderabad and Telangana.
The role will focus on building a strong HoReCa, QSR and distributor network, increasing repeat business, and achieving primary and secondary sales targets.
Key Responsibilities
Drive monthly and quarterly primary & secondary sales targets
Build and expand business across HoReCa, QSRs, cafés, restaurants, cloud kitchens and institutional buyers
Identify and develop high-potential markets across Telangana
Appoint and manage distributors and super stockists
Maintain healthy stock levels and ensure solid secondary movement
Personally acquire and develop key HoReCa accounts
Build strong relationships with chefs and decision-makers and drive repeat orders
Hire, train and manage Sales Officers / Field Executives
Monitor daily sales activities, visits, conversions and team performance
Execute product demonstrations, sampling and local sales initiatives
Track sales pipeline, market trends, competitor activity and customer feedback
Work closely with the team to achieve revenue and market penetration goals
Key Requirements
6–10 years of experience in FMCG, Frozen Food or HoReCa sales
Strong experience in B2B / HoReCa sales
Proven experience in territory development and market expansion
Experience in building and managing distributor networks
Solid negotiation, relationship-building and closing skills
Experience managing and coaching a sales team
Strong understanding of the Telangana HoReCa market
Highly target-driven and comfortable with extensive field work
Strong ownership mindset with a focus on repeat business and revenue growth
Key Performance Indicators
Primary & secondary sales achievement
New HoReCa account acquisition
Repeat order percentage
Active distributors and outlet coverage
Average order value
Sales team productivity and conversion rate
What We Offer
Fixed + Performance Incentives with strong performance-based earning potential.
If you are an experienced HoReCa / FMCG sales skilled who enjoys building markets, developing customer relationships and driving revenue, we would like to hear from you.
Apply now for the Area Sales Manager – Hyderabad position.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Work Location: In person
📌 Area Sales Manager Asm B Frozen Foods Hyderabad (India)
🏢 HR & Recruitment Consultant
📍 India
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