About the role

Own day-to-day CRM at PlatinumRx. You will run the campaigns that bring customers back for their next refill across push, WhatsApp, SMS, email and in-app. Hands-on: you build the campaign, write the copy, pull the numbers and decide what changes next.

What you will do
Build, QA and launch retention campaigns and journeys in CleverTap across all channels
Write the copy yourself. Push titles, WhatsApp templates, SMS and subject lines that sound like a person, not a promo blast
Build and maintain segments, and keep campaign and journey naming clean so reporting stays reliable
Run A/B tests on copy, timing and channel mix, and report what actually moved CTR, CVR and revenue
Track performance in Google Sheets, maintain the dashboards, and flag drops before anyone asks
Work with design, content and product on creatives, landing pages and anything the campaign needs

What we are looking for
Minimum 1 year hands-on in CleverTap, MoEngage, WebEngage, Braze,



Netcore or similar. You have built journeys and segments yourself, not briefed someone else to
Solid short-form copywriting. Push, WhatsApp and SMS leave very little room
Solid Google Sheets. Pivots, lookups, IF logic, and a clean performance tracker built without help
Comfortable with numbers. You can read CTR, CVR, delivery and revenue and explain what happened
Attention to detail. Broken deep links, wrong segments and typos in a push already sent to lakhs of users are avoidable
Able to run several campaigns a week without dropping any

Valuable to have
E-pharmacy, healthcare, e-commerce or any repeat-purchase business
Basic SQL or pulling your own data from Metabase, Looker or Redash
WhatsApp Business API providers like Gupshup, Wati or Interakt, including template submission

📌 Crm Specialist Bengaluru (India)
🏢 Afforis Health Technologies
📍 India