Sales Target AchievementAchieve monthly, quarterly and annual residential sales targets as assigned by management.≥ 100% target achievement
Team ManagementLead, motivate and monitor Sales Executives/Sr. Sales Executives and ensure individual target achievement.Team target achievement ≥ 90–100%
Lead ManagementMonitor leads from digital marketing, walk-ins, references, channel partners and other sources.100% lead allocation & tracking
Lead ConversionImprove lead-to-site-visit and site-visit-to-booking conversion ratios.Conversion ratio as per project benchmark
Site VisitsEnsure proper follow-up and effective presentation of project, amenities, location, pricing and payment plans.Maximum site visits and improved conversion
Booking & RevenueDrive bookings and revenue generation while ensuring adherence to approved pricing and commercial policies.Monthly booking/revenue target achieved
Customer Relationship ManagementMaintain robust relationships with prospects and customers throughout the sales cycle.Customer satisfaction and reduced drop-outs
Follow-up & PipelineReview pending leads, hot prospects, negotiations and expected bookings on a daily/weekly basis.100% follow-up on active leads
Channel Partner ManagementDevelop and manage relationships with brokers/channel partners and generate business through them.Channel partner contribution & revenue
Negotiation & ClosureHandle high-value negotiations and support the team in closing key deals within approved limits.Improved closure rate
Sales ReportingPrepare daily/weekly/monthly sales reports covering leads, visits, bookings, cancellations and collections.100% timely reporting
Market AnalysisMonitor competitor projects, pricing, offers, customer preferences and market trends.Regular competitor analysis
Collection CoordinationCoordinate with CRM/Accounts teams to ensure timely payment and collection from customers.Collection targets achieved
Sales Process ComplianceEnsure proper documentation, booking forms, KYC, payment records and adherence to company sales policies.100% documentation compliance
Team Performance ReviewConduct regular performance reviews, identify gaps and provide coaching/training to improve team productivity.Improved individual/team productivity