We are looking for a mid-level Digital Marketer with at least 2 years of hands-on experience in running and optimizing paid advertising campaigns. You will be responsible for managing performance marketing campaigns across platforms such as Meta Ads and Google Ads, from strategy and execution to optimization and reporting.

What You’ll Do:
Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant platforms
Monitor campaign budgets, bids, and ad spend to achieve ROAS and CPA targets
Conduct A/B testing for creatives, audiences, ad copies, and campaign strategies
Track and analyze key performance metrics, including CTR, CPA, ROAS, and conversion rates
Collaborate with the creative team to develop and improve high-performing ad creatives
Set up and manage conversion tracking, Pixel, CAPI, and other tracking tools
Analyze campaign performance and identify opportunities to scale successful campaigns while reducing underperforming spend




Prepare regular performance reports and share actionable insights

What You Need:
Minimum 2 years of experience running paid advertising campaigns
Strong hands-on experience with Meta Ads and/or Google Ads
Ability to analyze campaign data and make data-driven marketing decisions
Valuable understanding of campaign structure, budget allocation, audience targeting, and bidding strategies
Basic knowledge of conversion tracking, including Meta Pixel, CAPI, GA4, and UTM tagging
Solid communication skills and the ability to explain campaign performance clearly to non-marketing stakeholders

Nice to Have:
Experience with landing page optimization and CRO
Familiarity with marketing analytics tools such as GA4 and Google Merchant Center
Previous experience in e-commerce or lead generation campaigns

Pay: ₹10,000.00 - ₹20,000.00 per month

Advantages:
Work from home

Work Location: In person

📌 Digital Marketing Specialist Delhi (India)
🏢 Onepercentweb
📍 India